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“智创生活”新叙事,从“解忧实验室”开始写起
经济观察报· 2025-09-22 11:18
第四季节目通过LCD/UB CELL、OLED、MLED等前沿显示 技术,在古早电视修复、故宫文物数字化、智慧车载等场景的 应用,让观众意识到科技与人文之间正在深度交融。 作者: 冯科翰 封图:图片资料室 科技解忧,正在发生。夏日 热血综艺《 BOE解忧实验室》第四季 ,日前迎来收官时刻。 曾经外界总在问京东方缘何要主导推出一个综艺节目?如今经历了连续四季的热血追更,越来越多的人感知到, 《 BOE解忧实验室》 早已不仅仅是 一档综艺节目,而是一个承载着普通大众亲密接触科技创新温柔底色的平台。 在这里,观众纷纷化身热血少年,深度体验了一场场科技解忧时代的治愈之旅。 "科技解忧"正当时 "京东方试图搭建一个平台, 把在实验室里、在生产线上的技术,用大家看得懂、感兴趣的方式呈现出来,致力于让科技真正走进千家万户 ",在 京 东方科技集团高级副总裁、首席技术官刘志强的解读下, 京东方与大众的诉求颇为契合。 作为已延续四季的科普综艺节目, 《 BOE解忧实验室》 正在成为一个 链接企业与消费者的 符号 。其以 "科技+人文"的独特模式和风格,至今吸引 到大批的"拥趸者"。尤其是刚收官的第四季,相较于前三季,有了更多元 ...
京东方《BOE解忧实验室》第四季启幕 探索科技人文融合新路径
Core Viewpoint - BOE Technology Group launched the fourth season of its technology popularization variety show "BOE解忧实验室" (BOE Worry-Free Laboratory), integrating cutting-edge display technology with Chinese cultural landmarks to showcase how technology enhances quality of life [1][3]. Group 1: Program Overview - The fourth season consists of five episodes focusing on five key areas: LCD, OLED, automotive displays, digital art, and sustainable development [3]. - The program will air weekly on Beijing Satellite TV starting August 13 and will also be available on Youku [1][7]. Group 2: Technological Integration - The show will highlight the application of advanced technologies in daily life, such as using ADS Pro technology for ultra-high-definition TVs to evoke emotional memories and flexible OLED technology for cultural performances at the Great Wall [3][5]. - Digital art display products will be used to present ancient artworks in new forms, while a performance at the Temple of Heaven will promote sustainable development through music [3][5]. Group 3: Human Connection - The fourth season emphasizes the connection between technology and people, featuring guests like Ren Zhong and Guan Ling, who will explore technology's impact on their lives [5]. - Representatives from tech companies such as Hisense, Vivo, and Geely will share insights on innovation and industry perspectives, enriching the narrative with diverse viewpoints [5]. Group 4: Company Intent - The initiative aims to create a platform that makes complex technologies accessible and engaging for the general public, fostering a deeper understanding of how technology can transform everyday life [7].