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“智创生活”新叙事,从“解忧实验室”开始写起
经济观察报· 2025-09-22 11:18
Core Viewpoint - The article emphasizes the integration of technology and culture through the fourth season of the "BOE Relief Laboratory," showcasing how advanced display technologies like LCD, OLED, and MLED are applied in various cultural contexts, enhancing public awareness of technological innovation's impact on daily life [2][11][14]. Summary by Sections Program Overview - The "BOE Relief Laboratory" has evolved from a mere variety show into a platform that connects the public with technological innovations, reflecting the growing interest in how technology can improve everyday life [2][5][9]. Technological Integration - The fourth season utilized a narrative approach that combines on-site exploration with expert explanations, linking technology, culture, and human experiences [6][8]. - The program focused on five key areas: LCD, OLED, automotive technology, digital art, and sustainable development, presenting each in a way that highlights their real-world applications [6][8]. Cultural Context - The show creatively integrated Chinese landmarks with technological advancements, making high-tech innovations accessible and relatable to the audience [8][12]. - Each episode featured cultural sites like the Forbidden City and the Temple of Heaven, enhancing the narrative with a rich cultural backdrop [8][12]. Brand and Innovation Strategy - BOE aims to reshape its brand perception from a display supplier to a leading IoT innovation enterprise, emphasizing its commitment to R&D, with approximately 7% of annual revenue reinvested into technological advancements [22][25]. - The company has established a comprehensive ecosystem that combines display technology with IoT applications, showcasing its leadership in the industry [14][20]. Sustainability Efforts - The program highlighted BOE's commitment to sustainable development, including the establishment of green factories and a pledge to achieve carbon neutrality by 2050 [15][23][25]. - BOE's sustainable development brand "ONE" focuses on open innovation and ecological sustainability, reflecting the company's social responsibility and cultural confidence [22][23]. Audience Engagement - The show has successfully engaged a broad audience, transforming complex technological concepts into relatable narratives that resonate with everyday experiences [14][19]. - By utilizing popular figures as hosts, the program has fostered a deeper connection between technology and the public, making it a significant cultural phenomenon [5][9].
京东方《BOE解忧实验室》第四季启幕 探索科技人文融合新路径
Core Viewpoint - BOE Technology Group launched the fourth season of its technology popularization variety show "BOE解忧实验室" (BOE Worry-Free Laboratory), integrating cutting-edge display technology with Chinese cultural landmarks to showcase how technology enhances quality of life [1][3]. Group 1: Program Overview - The fourth season consists of five episodes focusing on five key areas: LCD, OLED, automotive displays, digital art, and sustainable development [3]. - The program will air weekly on Beijing Satellite TV starting August 13 and will also be available on Youku [1][7]. Group 2: Technological Integration - The show will highlight the application of advanced technologies in daily life, such as using ADS Pro technology for ultra-high-definition TVs to evoke emotional memories and flexible OLED technology for cultural performances at the Great Wall [3][5]. - Digital art display products will be used to present ancient artworks in new forms, while a performance at the Temple of Heaven will promote sustainable development through music [3][5]. Group 3: Human Connection - The fourth season emphasizes the connection between technology and people, featuring guests like Ren Zhong and Guan Ling, who will explore technology's impact on their lives [5]. - Representatives from tech companies such as Hisense, Vivo, and Geely will share insights on innovation and industry perspectives, enriching the narrative with diverse viewpoints [5]. Group 4: Company Intent - The initiative aims to create a platform that makes complex technologies accessible and engaging for the general public, fostering a deeper understanding of how technology can transform everyday life [7].