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“独好优品”首发仪式暨小红花家乡公益行启动仪式在会昌举行
Jin Tou Wang· 2025-12-25 02:27
Core Viewpoint - The event marks a collaborative effort between local government, social enterprises, and public welfare platforms to implement the rural revitalization strategy, exploring a beneficial model of "public welfare + brand + industry" integration [3][19]. Group 1: Event Overview - The "Duhau Youpin" launch ceremony and the "Xiaohonghua Hometown Public Welfare" initiative took place in Huichang County, featuring notable attendees from various governmental and social organizations [1][4]. - The event included the introduction of high-quality agricultural products and cultural tourism resources from Huichang, aiming to promote local products and attract visitors [4][10]. Group 2: Key Messages from Speakers - Summer Gengsheng emphasized the importance of brand building and the development of "Duhau" products and standards to enhance quality and cultural value, while promoting deep integration of agriculture with tourism, health, and e-commerce [3][4]. - Ma Zhongsheng highlighted the role of the China Social Welfare Foundation in resource integration and collaboration with local entities to revitalize the red old area and realize the vision of rural revitalization through public welfare [4][19]. Group 3: Product Promotion - The event showcased a variety of local products, including Huichang zinc rice, 6% oranges, Jiangxi rice noodles, and more, emphasizing their unique qualities and health benefits [8][10]. - The "Duhau Youpin" series aimed to present the distinctiveness of Huichang's agricultural offerings, with a focus on quality and traditional production methods [8][10]. Group 4: Tourism Promotion - The event featured a segment on Huichang's local cuisine and new tourism routes for 2026, inviting visitors to experience the region's natural and cultural attractions [10][12]. - The promotion of local delicacies and tourism routes aims to enhance the visibility of Huichang and attract more tourists [10][19]. Group 5: Community Engagement - The launch of the "Xiaohonghua" initiative symbolizes a sustainable public welfare model connecting urban and rural areas, encouraging community participation [12][14]. - Representatives from Tencent Public Welfare discussed their commitment to supporting local public welfare initiatives, emphasizing the importance of social responsibility [14][19]. Group 6: Economic Impact - The event is seen as a significant step in Huichang County's rural revitalization efforts, with the "Duhau" brand generating sales of 9.65 billion yuan from January to November 2025 [19].