Core Viewpoint - Lechang's Golden Nai Li is set to be launched, showcasing significant growth in production and export, driven by comprehensive industry development efforts [5][6][55]. Industry Development - Lechang city has actively promoted the Golden Nai Li industry, achieving an output value exceeding 1.1 billion yuan last year, with substantial increases in export volume and value [5][6]. - The city has established itself as the largest production base for Golden Nai Li in Guangdong, with a planting area reaching 50,000 mu and an expected total output surpassing 70,000 tons this year [15][16]. Technological Advancements - Significant breakthroughs in planting technology have been made since 2017, focusing on soil improvement and innovative bagging techniques [10][11]. - Training sessions for quality enhancement and control have been organized, with expert guidance provided to farmers for effective pre-harvest management [13][14]. Collaborative Models - Lechang promotes a collaborative model involving "party branches + cooperatives + bases + farmers" and "companies + cooperatives + farmers" to enhance market development and brand building [19][20]. - The establishment of professional cooperatives has enabled over 600 members to work together, providing additional benefits to impoverished households [22][23]. Quality Control Measures - A grading standard for Golden Nai Li has been established, with strict adherence to planting standards and management practices to ensure product quality [26][27]. - A complaint hotline has been set up to encourage mutual supervision among farmers, ensuring compliance with quality control measures [29][30]. Export and Marketing Strategies - Lechang has initiated measures to enhance the export of Golden Nai Li, collaborating with RCEP enterprises to facilitate agricultural product exports [32][33]. - A comprehensive e-commerce logistics network has been developed, training over 8,000 individuals to promote online sales [36][37]. Product Diversification - The industry is diversifying by integrating planting, processing, and tourism, with products like dried Nai Li, wine, and jams being developed [49][50]. - Local logistics companies are prepared with cold chain channels to ensure the freshness of Golden Nai Li from harvest to delivery [51][52]. Market Expansion Initiatives - A nationwide procurement event is planned to attract major buyers to Lechang for product tasting and purchasing discussions [53][54]. - The Golden Nai Li is positioned not only as a sweet fruit but also as a symbol of rural revitalization, addressing key issues in market integration and brand premiumization [55][56].