Core Viewpoint - Lechang's Golden Nai Li is set to be launched, showcasing significant growth in production and export, driven by comprehensive industry development efforts [5][6][55]. Industry Development - Lechang city has actively promoted the Golden Nai Li industry, achieving an output value exceeding 1.1 billion yuan last year, with substantial increases in export volume and value [5][6]. - The city has established itself as the largest production base for Golden Nai Li in Guangdong, with a planting area reaching 50,000 mu and an expected total output surpassing 70,000 tons this year [15][16]. Technological Advancements - Significant breakthroughs in planting technology have been made since 2017, focusing on soil improvement and innovative bagging techniques [10][11]. - Training sessions for quality enhancement and control have been organized, with expert guidance provided to farmers for effective pre-harvest management [13][14]. Collaborative Models - Lechang promotes a collaborative model involving "party branches + cooperatives + bases + farmers" and "companies + cooperatives + farmers" to enhance market development and brand building [19][20]. - The establishment of professional cooperatives has enabled over 600 members to work together, providing additional benefits to impoverished households [22][23]. Quality Control Measures - A grading standard for Golden Nai Li has been established, with strict adherence to planting standards and management practices to ensure product quality [26][27]. - A complaint hotline has been set up to encourage mutual supervision among farmers, ensuring compliance with quality control measures [29][30]. Export and Marketing Strategies - Lechang has initiated measures to enhance the export of Golden Nai Li, collaborating with RCEP enterprises to facilitate agricultural product exports [32][33]. - A comprehensive e-commerce logistics network has been developed, training over 8,000 individuals to promote online sales [36][37]. Product Diversification - The industry is diversifying by integrating planting, processing, and tourism, with products like dried Nai Li, wine, and jams being developed [49][50]. - Local logistics companies are prepared with cold chain channels to ensure the freshness of Golden Nai Li from harvest to delivery [51][52]. Market Expansion Initiatives - A nationwide procurement event is planned to attract major buyers to Lechang for product tasting and purchasing discussions [53][54]. - The Golden Nai Li is positioned not only as a sweet fruit but also as a symbol of rural revitalization, addressing key issues in market integration and brand premiumization [55][56].

县域经济"高端 局"：从"单品突 围"到"生态共 舞"的广东探索_ 南方+_南方plus 牌赋能广东县域 经济和农业产业 高质量发展的阶 段性总结。广东 农产 品"12221"市场 营销体系成为核 心议题——通过 构建全产业链数 据平台、培育产 销队伍、拓展双 市场、策划双向 活动，最终实现 品牌溢价、农民 增收与产业升级 的协同目标。 活动现场。 缘起 分享会背后的致 富密码 4月19日，"品牌 赋能县域经济分 享交流会"在东 莞市广东现代国 际博览中心举 行，这场汇聚政 府、企业、学 界、媒体等近百 位代表的会议， 不仅是区域品牌 从"产品输 出"向"价值共 创"转型的方法 论跃迁，更是品 "区域品牌建设 是一场产业生态 的重构，而非简 单的符号设 计。"专家代 表、广东省价格 和产业品牌发展 协会副会长吴航 在发言中强调。 这一论断的背 后，是广东以系 统性思维推动县 域乡村产业转型 升级的主要逻辑 ——从单一品牌 打造转向全产业 链价值共创。 广东省价格和产业品牌发展协会副会长吴航发言。 南方农村报副主 编周晓凤以"品 牌产业园"实践 为例，揭示了媒 体在县域经济赋 能中的独特价 值："在省农业 农村 ...