Core Insights - The article highlights the development of unique agricultural products in the northern Guangdong region, emphasizing the transformation of local specialties into significant economic drivers for rural revitalization [9][67]. Group 1: Agricultural Development in Northern Guangdong - The northern Guangdong region, including cities like Qingyuan, Shaoguan, Yunfu, and Heyuan, is leveraging its unique mountainous and water-rich environment to enhance agricultural productivity [7][9]. - Qingyuan is focusing on five major billion-yuan industries, with an investment of approximately 45 million yuan in 2023 to develop products like Qingyuan chicken and Yingde black tea, aiming for a total agricultural output value of 400.67 billion yuan, which has doubled from 192 billion yuan in 2021 [16][20]. - Shaoguan is building a multi-layered brand system under the "Shanmei Shaonong" brand, with significant contributions from local products like the Danxia Gonggan, which has a projected output value of 1.8 billion yuan in 2024 [30][32]. Group 2: Specific Agricultural Products and Their Impact - Yunfu, known as the "Hometown of Southern Medicine," has over 1.35 million acres of medicinal plants, contributing significantly to the province's agricultural output [41][42]. - Heyuan is recognized for its ecological products, with a focus on oil tea and unique tea varieties like the Zijin cicada tea, which has a projected output value exceeding 2.5 billion yuan in 2024 [56][60]. - The article mentions the upcoming Greater Bay Area Agricultural Products Trade Fair, which will provide a platform for over 1,000 core buyers to connect with northern Guangdong's agricultural products, enhancing market reach [68][70].

Core Insights - Shaoguan's agricultural sector is making significant strides with the recent international certifications for its poultry industry, marking a notable achievement in food safety management and opening doors to international markets [2][3] - The city has successfully exported agricultural products to 22 countries and regions, with a 37.5% year-on-year increase in export value in the first half of 2025 [2] - Shaoguan is enhancing its agricultural branding and marketing strategies, aiming to create 50 nationally influential agricultural brands by 2026 [4] Agricultural Development - Shaoguan has established a robust agricultural foundation with 1 national and 25 provincial modern agricultural industrial parks, leading the province in the number of provincial parks [3] - The city is leveraging media to connect industries, markets, and consumers, enhancing the visibility of local agricultural brands [3][4] Export and Market Expansion - The recent certifications for the poultry company signify a leap in Shaoguan's food safety standards, facilitating access to the EU and other international markets [2] - The successful export of unique products like the "Lechang Sweet Potato Pork Balls" marks a breakthrough in Shaoguan's export capabilities [6] Brand Building and Marketing - Shaoguan has developed 217 "Yue" branded agricultural products, ranking third in the province, and aims to deepen brand development further [4] - The city is innovating its marketing strategies, with a focus on e-commerce, resulting in a projected online retail sales growth of 66.4% in 2024 [4] Tourism and Agricultural Integration - The integration of agricultural and tourism resources is a key focus, with initiatives to promote rural tourism and enhance consumer engagement [7] - During the recent holiday period, Shaoguan saw a significant increase in tourist numbers and revenue, showcasing the vitality of its agricultural-tourism integration [7]

Core Viewpoint - The "Media+" initiative aims to enhance agricultural cooperation between Guangdong and Jilin provinces, focusing on the promotion of high-quality agricultural products and the establishment of a robust market system through cultural empowerment and media integration [10][11][12]. Group 1: Event Overview - The Jilin-Guangdong Agricultural Sharing Economy and Quality Specialty Agricultural Products Promotion Conference was held during the 24th Changchun International Agricultural and Food Expo [2][3]. - The conference emphasized themes such as technological agriculture, green agriculture, quality agriculture, and brand agriculture [4][5]. Group 2: Media Empowerment - The "Media+" initiative is seen as a transformative approach to empower agricultural market systems, integrating culture and media to enhance product value and market reach [9][30]. - The initiative has sparked a wave of exploration and discussion across various industries, promoting a new paradigm of cooperation between Jilin and Guangdong [11][12]. Group 3: Agricultural Cooperation - The collaboration between Jilin and Guangdong has led to the development of numerous products, market connections, and export enterprises, establishing a new cooperative model known as the "Four Shares" [12][13]. - Jilin officials expressed the intention to adopt Guangdong's successful experiences in cultural empowerment and media integration to boost local agricultural products [14][15]. Group 4: Brand Development - The initiative aims to transform regional products into trusted national brands by connecting cultural narratives with consumer experiences through media [16][17]. - Various companies are leveraging the "Media+" strategy to enhance brand recognition and market presence, focusing on consumer trends and product innovation [39][40]. Group 5: Future Directions - Guangdong plans to collaborate with Jilin to create a "New Year Dish" matrix, elevating local specialties like Jilin ginseng into culturally significant products through media promotion [48][49].

Core Viewpoint - Lechang's Golden Nai Li is set to be launched, showcasing significant growth in production and export, driven by comprehensive industry development efforts [5][6][55]. Industry Development - Lechang city has actively promoted the Golden Nai Li industry, achieving an output value exceeding 1.1 billion yuan last year, with substantial increases in export volume and value [5][6]. - The city has established itself as the largest production base for Golden Nai Li in Guangdong, with a planting area reaching 50,000 mu and an expected total output surpassing 70,000 tons this year [15][16]. Technological Advancements - Significant breakthroughs in planting technology have been made since 2017, focusing on soil improvement and innovative bagging techniques [10][11]. - Training sessions for quality enhancement and control have been organized, with expert guidance provided to farmers for effective pre-harvest management [13][14]. Collaborative Models - Lechang promotes a collaborative model involving "party branches + cooperatives + bases + farmers" and "companies + cooperatives + farmers" to enhance market development and brand building [19][20]. - The establishment of professional cooperatives has enabled over 600 members to work together, providing additional benefits to impoverished households [22][23]. Quality Control Measures - A grading standard for Golden Nai Li has been established, with strict adherence to planting standards and management practices to ensure product quality [26][27]. - A complaint hotline has been set up to encourage mutual supervision among farmers, ensuring compliance with quality control measures [29][30]. Export and Marketing Strategies - Lechang has initiated measures to enhance the export of Golden Nai Li, collaborating with RCEP enterprises to facilitate agricultural product exports [32][33]. - A comprehensive e-commerce logistics network has been developed, training over 8,000 individuals to promote online sales [36][37]. Product Diversification - The industry is diversifying by integrating planting, processing, and tourism, with products like dried Nai Li, wine, and jams being developed [49][50]. - Local logistics companies are prepared with cold chain channels to ensure the freshness of Golden Nai Li from harvest to delivery [51][52]. Market Expansion Initiatives - A nationwide procurement event is planned to attract major buyers to Lechang for product tasting and purchasing discussions [53][54]. - The Golden Nai Li is positioned not only as a sweet fruit but also as a symbol of rural revitalization, addressing key issues in market integration and brand premiumization [55][56].

Core Insights - The article discusses the transformation of regional branding in Guangdong from a focus on individual products to a collaborative ecosystem approach, emphasizing the importance of cultural, technological, and marketing strategies in enhancing county-level economies [11][12][13]. Group 1: Event Overview - The "Brand Empowerment County Economy Sharing Exchange Conference" was held in Dongguan, gathering nearly a hundred representatives from government, enterprises, academia, and media [2][3]. - The conference highlighted the transition of regional brands from "product output" to "value co-creation" [3][4]. Group 2: Key Strategies - The "12221" marketing system is central to the discussion, aiming to build a comprehensive data platform, cultivate sales teams, and expand markets to achieve brand premium, increase farmers' income, and upgrade industries [6][7]. - Experts emphasized that regional brand building is a reconstruction of the industrial ecosystem rather than mere symbolic design [11][12]. Group 3: Case Studies - The transformation of Xu Wen's pineapple from a sales challenge to a cultural IP, increasing its value from 980 million yuan in 2018 to 2.5 billion yuan in 2023, illustrates the effectiveness of the "12221" marketing system [24][28]. - The success of Zhanjiang's golden pomfret, with an annual output value exceeding 10 billion yuan, is attributed to technological advancements such as 5G deep-sea net cages and AI feeding systems [30][32]. Group 4: Three-Dimensional Resonance - Successful regional branding relies on the synergy of culture, technology, and marketing [38][39]. - Cultural elements are being transformed into emotional symbols, as seen in the case of the orchid brand in Zhaoqing, which has become associated with Father's Day gifts [40][42]. Group 5: Future Directions - The article suggests that Guangdong's exploration provides replicable experiences for the nation, demonstrating that small industries can drive significant economic growth [85][87]. - The need to avoid homogenization in competition is highlighted, with a focus on leveraging unique cultural genes and industrial endowments [88][89].