Core Insights - The core viewpoint of the articles highlights the significant growth and innovation in the production and sales of fresh goji berries in Haixi Prefecture, with projections indicating a sales volume of 1,100 tons by 2025, which represents a fivefold increase compared to traditional dried fruit sales [1][2] Group 1: Production and Employment - Haixi Prefecture has a goji berry planting area of 437,300 acres, which is approximately 176,000 hectares [1] - The fresh goji berry market is expected to directly create employment for 27,000 people, contributing to rural revitalization and agricultural modernization [1] Group 2: Quality Control and Logistics - A four-level labor matching platform has been established to ensure the supply of 73,500 laborers for harvesting, alongside a "field pre-selection" model to reduce fresh fruit loss [1] - A comprehensive cold chain system has been implemented, including rapid cooling within two hours post-harvest, supported by logistics partnerships that offer a delivery discount of 6 yuan per kilogram [1] Group 3: Sales Channels and Brand Development - The online retail sales of goji berries reached 24.719 million yuan, accounting for 23.5% of the agricultural product online retail market, while offline sales totaled 29.65 tons [2] - The "Chaidamu Goji Berry" has received national geographical indication certification, with its brand value rising to 19.675 billion yuan, reflecting its status as a protected product and a national demonstration model [2]