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万达电影亮相版博会,授权+原创双管齐下诠释“版权正当潮”
Bei Jing Wan Bao· 2025-10-23 03:30
Core Viewpoint - Wanda Film showcased its capabilities in IP incubation and licensing at the 10th China International Copyright Expo, emphasizing its commitment to digital empowerment and innovative IP development [1][4][6] Group 1: IP Aggregation and Development - Wanda Film's exhibition featured a diverse range of well-known IP resources, including the hit animated film "Ne Zha," the trendy illustration IP "Dai Meng Ting," and popular games like "Love and Deep Space" and "Light and Night of Love," demonstrating the company's extensive layout in IP licensing and derivative development [1][4] - The exhibition attracted a wide audience with various derivative products, including themed popcorn buckets, laser tickets, and practical decorative items like makeup mirrors and photo frames, showcasing the company's ability to create appealing merchandise [1][4] Group 2: Strategic IP Management - The company has a forward-looking approach to potential IPs, such as "Ne Zha" and "Wang Wang Mountain Little Monsters," facilitating rapid market introduction of popular products and creating synergistic effects with key release periods, effectively driving business growth [4] - In-depth development of IPs like "Dai Meng Ting" and "Love and Deep Space" has led to innovative product designs that blend functionality with the core essence of the IP, catering to the diverse needs of different fan groups [4] Group 3: Digital Empowerment and Innovation - Wanda Film introduced the "Big Dreamer" series, a collaboration with contemporary artist Chen Jianzhou, featuring blind box figurines and prints that reflect innovative interpretations of traditional culture, thus infusing the brand with a trendy artistic identity [4][6] - The "Big Dreamer" series prints are limited to 300 copies each, with unique numbering, and buyers can access a digital collectible certificate through the Rtime link system, which combines physical art products with digital authentication for enhanced collector experience [6] - The dual approach of "licensing + original" and digital innovation not only showcases Wanda Film's comprehensive strength in IP development and copyright value extraction but also aligns with the expo's theme of "Copyright Innovation Future, Digital Intelligence Brightens Life" [6]