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第十届中国国际版权博览会开幕
Huan Qiu Wang· 2025-10-24 03:17
Core Viewpoint - Wanda Film showcased its achievements in IP incubation and licensing at the 10th China International Copyright Expo, emphasizing its comprehensive capabilities in IP aggregation, product development, and commercialization [1][3]. Group 1: IP Resources and Products - Wanda Film's exhibition featured a variety of well-known IP resources, including the hit animated film "Ne Zha," the trendy illustration IP "Dai Meng Ting," and popular games like "Love and Deep Space" and "Light and Night," highlighting the company's extensive layout in IP licensing and derivative development [1]. - The exhibition attracted a diverse audience with a wide range of licensed derivative products, including themed popcorn buckets and practical decorative items like makeup mirrors and photo frames [1]. Group 2: Innovative Product Development - The company demonstrated its foresight in potential IPs, such as "Ne Zha" and "Wang Wang Mountain Little Monster," facilitating the rapid market introduction of popular products and creating synergy with key release periods, effectively driving group business growth [3]. - In-depth development of IPs like "Dai Meng Ting" and "Love and Deep Space" showcased innovative product design that transcends mere replication, integrating functionality with the core of the IP to meet the diverse needs of different fan groups [3]. Group 3: Original Art Brand and Digital Innovation - Wanda Film launched the "Big Dreamer" series under its original trendy art brand "Qi Jing," created in collaboration with contemporary artist Chen Jianzhou, featuring blind box figurines and prints, each limited to 300 editions with unique numbering [5]. - The Rtime link, introduced by Ying Shiguang, employs a dual-track model of "physical trendy art products + digital certification," providing collectors with added value and showcasing a new paradigm for copyright digital innovation and dual anti-counterfeiting measures [5]. - The exhibition illustrated Wanda Film's dual-driven approach of "licensing + original" and its commitment to digital innovation, effectively demonstrating its comprehensive strength in IP development and copyright value extraction [5].
万达电影亮相版博会,授权+原创双管齐下诠释“版权正当潮”
Bei Jing Wan Bao· 2025-10-23 03:30
Core Viewpoint - Wanda Film showcased its capabilities in IP incubation and licensing at the 10th China International Copyright Expo, emphasizing its commitment to digital empowerment and innovative IP development [1][4][6] Group 1: IP Aggregation and Development - Wanda Film's exhibition featured a diverse range of well-known IP resources, including the hit animated film "Ne Zha," the trendy illustration IP "Dai Meng Ting," and popular games like "Love and Deep Space" and "Light and Night of Love," demonstrating the company's extensive layout in IP licensing and derivative development [1][4] - The exhibition attracted a wide audience with various derivative products, including themed popcorn buckets, laser tickets, and practical decorative items like makeup mirrors and photo frames, showcasing the company's ability to create appealing merchandise [1][4] Group 2: Strategic IP Management - The company has a forward-looking approach to potential IPs, such as "Ne Zha" and "Wang Wang Mountain Little Monsters," facilitating rapid market introduction of popular products and creating synergistic effects with key release periods, effectively driving business growth [4] - In-depth development of IPs like "Dai Meng Ting" and "Love and Deep Space" has led to innovative product designs that blend functionality with the core essence of the IP, catering to the diverse needs of different fan groups [4] Group 3: Digital Empowerment and Innovation - Wanda Film introduced the "Big Dreamer" series, a collaboration with contemporary artist Chen Jianzhou, featuring blind box figurines and prints that reflect innovative interpretations of traditional culture, thus infusing the brand with a trendy artistic identity [4][6] - The "Big Dreamer" series prints are limited to 300 copies each, with unique numbering, and buyers can access a digital collectible certificate through the Rtime link system, which combines physical art products with digital authentication for enhanced collector experience [6] - The dual approach of "licensing + original" and digital innovation not only showcases Wanda Film's comprehensive strength in IP development and copyright value extraction but also aligns with the expo's theme of "Copyright Innovation Future, Digital Intelligence Brightens Life" [6]