Core Viewpoint - The article discusses the strategic decision of Nasda to sell Lexmark International to Xerox for approximately $90 million, highlighting the challenges faced by Lexmark in the current geopolitical environment and the company's shift towards focusing on its own brand, Pantum [2][3][6][21]. Group 1: Sale of Lexmark International - Nasda completed the sale of Lexmark International for about $90 million, with the transaction involving the transfer of 100% equity to Xerox [3][16]. - Prior to the sale, Nasda held a 63.59% stake in Lexmark through Ninestar Holdings [10]. - Lexmark contributed $2.24 billion in revenue to Nasda last year, accounting for 60% of the parent company's total revenue [13]. Group 2: Reasons for the Sale - The management cited increasing external complexities and regulatory pressures on Lexmark's overseas operations as key reasons for the sale [6][17]. - The company faced significant financial strain, with a goodwill impairment of 7.88 billion yuan related to the acquisition of Lexmark, leading to a loss of nearly 6.2 billion yuan [20]. - The sale is expected to optimize Nasda's financial structure and enhance its risk management capabilities [21]. Group 3: Focus on Pantum - Following the sale, Nasda aims to concentrate on developing its own printer brand, Pantum, which has sold over 20 million units [7][22]. - Pantum's R&D expenses increased by 42% year-on-year, with plans to reach 14% of revenue by 2025 [27]. - The company is positioned to capture opportunities in the domestic market, particularly in sectors like finance, with a 50% year-on-year increase in shipments in the信创 market [32]. Group 4: Competitive Landscape - Pantum is currently the fourth largest in the global laser printer market, competing against major players like HP, Epson, and Canon [50]. - The company has expanded its international presence, exporting to over 110 countries, which constitutes about half of its total shipments [51]. - Management plans to enhance global market share and profitability in the printer and consumables sectors by 2025 [52].