桃李蛋月烧月饼

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桃李面包致歉!
券商中国· 2025-09-05 13:25
Core Viewpoint - The advertisement for "Peach and Li Mooncake" by Peach and Li Bakery has sparked controversy due to its provocative wording, leading to its removal shortly after launch [1][3]. Group 1: Advertisement Controversy - The advertisement claimed, "Some say five-nut is not tasty; we believe that is because you are still young and have not fully experienced life's hardships" [3]. - Some netizens criticized the ad for being preachy and lacking logical coherence, questioning whether it was meant to please or offend consumers [4]. - The company acknowledged the backlash, stating that this was their first attempt at an open internal co-creation mechanism, involving colleagues of various ages to create diverse content [4]. Group 2: Company Response and Future Actions - Following the controversy, the company expressed regret and committed to improving its review processes to balance creativity with careful oversight [4]. - As of September 5, the five-nut and red bean mooncake flavors were reported to be out of stock on the company's JD flagship store, indicating a potential impact on sales despite the controversy [5]. Group 3: Industry Context - The incident reflects a broader trend where multiple brands have faced backlash for "offensive marketing," highlighting the need for brands to respect consumer sentiments while pursuing engagement [6].