Group 1 - The controversy surrounding the advertisement for "Peach Li Egg Mooncake" highlights the disconnect between the company's marketing approach and consumer sentiment, leading to public backlash [1][3] - Peach Li's recent financial report indicates a decline in both revenue and profit, with a revenue of 2.611 billion yuan, down 13.55% year-on-year, and a net profit of 204 million yuan, down 29.7% [3] - The company's marketing expenses have significantly increased, with advertising costs reaching 42.96 million yuan in the first half of 2025, a rise of over 40% compared to the same period in 2024 [4] Group 2 - There are concerns regarding the quality of Peach Li's products, as indicated by a recent food safety inspection that found non-compliance in one of its products, highlighting a potential disconnect between increased marketing spending and product quality [6] - The incident serves as a reminder for food brands that maintaining product quality is essential for long-term success, regardless of marketing efforts [6] - The company must balance its marketing strategies with a commitment to food safety and quality to regain consumer trust and favor [6]

Core Viewpoint - The advertisement for "Peach and Li Mooncake" by Peach and Li Bakery has sparked controversy due to its provocative wording, leading to its removal shortly after launch [1][3]. Group 1: Advertisement Controversy - The advertisement claimed, "Some say five-nut is not tasty; we believe that is because you are still young and have not fully experienced life's hardships" [3]. - Some netizens criticized the ad for being preachy and lacking logical coherence, questioning whether it was meant to please or offend consumers [4]. - The company acknowledged the backlash, stating that this was their first attempt at an open internal co-creation mechanism, involving colleagues of various ages to create diverse content [4]. Group 2: Company Response and Future Actions - Following the controversy, the company expressed regret and committed to improving its review processes to balance creativity with careful oversight [4]. - As of September 5, the five-nut and red bean mooncake flavors were reported to be out of stock on the company's JD flagship store, indicating a potential impact on sales despite the controversy [5]. Group 3: Industry Context - The incident reflects a broader trend where multiple brands have faced backlash for "offensive marketing," highlighting the need for brands to respect consumer sentiments while pursuing engagement [6].