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茶百道宽窄巷子旗舰店试营业,冰淇淋与特调茶酒添加五粮液、麦卡伦威士忌
Cai Jing Wang· 2025-05-06 06:23
Core Insights - During the May Day holiday, Cha Bai Dao reported a 50% increase in overall sales compared to the previous period, with specific products like the "Mountain Tea Bi Luo Chun Series" selling over 1.5 million cups [1] - Non-first-tier cities such as Jiayuguan, Pingxiang, Jiuquan, and Aba showed the highest sales growth, with some stores experiencing increases over 1700%, and the Jiayuguan Great Wall Visitor Center store achieving a remarkable 3000% growth [1] - Foreign tourist spending at Cha Bai Dao locations increased by over 60% compared to the period before the holiday, indicating a growing interest in Chinese-themed beverages [1] Product and Store Performance - The flagship store in Chengdu, which emphasizes Sichuan culture, attracted many foreign visitors during the holiday, showcasing new product lines that include unique tea and dessert offerings [3] - Popular products at the Chengdu flagship store included "Three Big Cannons Milk Tea," "Bi Tan Ying Xue," and various desserts, which were well-received by foreign customers [3] - The store also featured a range of alcoholic beverages, including high-end whiskies and local spirits, enhancing the overall customer experience [3]