Workflow
森泊水乐园
icon
Search documents
日照开元森泊度假乐园暑期火爆,北京、上海、青岛等地客源成主力
Qi Lu Wan Bao Wang· 2025-07-19 10:48
Core Insights - The peak tourist season has led to a significant increase in visitor numbers at the Rizhao Kaiyuan Senbo Resort, with hotel bookings fully booked from July 1 to 10 and an overall occupancy rate stabilizing at 85% [1][3] - The resort, which opened in May, has a room average price of approximately 1400 yuan, with sea-view rooms and family-friendly accommodations being the most popular choices among visitors [3][6] - The water park, a key attraction, has welcomed nearly 30,000 visitors since July, generating over 10 million yuan in revenue, thus becoming a crucial driver of overall performance [3][6] Company Overview - The Rizhao Kaiyuan Senbo Resort represents a significant investment of 2.016 billion yuan and features a "park + hotel" model, including a tropical island-themed water park, marine-themed restaurants, and eco-friendly accommodations [6][8] - The resort integrates the natural coastal environment of Rizhao, allowing guests direct access to the beach and surrounding ecological attractions [6][8] Market Dynamics - The resort has effectively linked with nearby attractions such as Dongyi Town and Ocean Park, providing a comprehensive "accommodation + park + cultural experience" offering for tourists [8] - The introduction of this tourism complex is expected to shift the local tourism market from a reliance on natural sightseeing to a model focused on deep experiences and diverse consumption, enhancing visitor stay duration and injecting new vitality into the local tourism industry [8]