齐鲁晚报.齐鲁壹点厉昕月 8月12日，由浮来青集团与淄博红叶柿岩团队联合打造的"茶山牧场"项目发布会在茶山牧场露营地举行。发布会以"茶山牧场.织梦浇灌相 逢终于遇见你"为主题，宣告茶山牧场正式投入运营，开启沉浸式茶文化度假新体验。 历经"焕新计划"精心打造的茶山牧场，以"自然与人文共生"为核心理念，构建多个特色体验场景。 尤为值得一提的是，牧场融入丰富互动体验。茶山牧场新媒体运营部负责人张菁华介绍，在特定茶园舞台与蜿蜒步道间，游客将邂逅唯 美灵动的茶山主题舞蹈演出；活跃在景区各处的NPC，通过趣味与温情互动，为旅程注入情绪价值；亲子牧场内的萌宠玩偶互动拉近人 与自然距离。100款互动演艺矩阵串联起充满惊喜与共鸣的情感动线，让每位游客书写属于自己的茶山故事。 本项目是校企合作的丰硕成果，山东青年政治学院深度参与景区演艺策划、运营推广及地域文化挖掘。由舞蹈专业与旅游管理专业团队 打造的行进式微演艺《茶铃欢歌》，以传统民俗与茶乡文化结合的形式，为茶山牧场增添浓郁人文气息。卖货郎摇着铜铃穿行于有机茶 田，与采茶女们展开"收茶、对舞、庆丰收"的互动场景。 浮来青集团董事长卢宝春表示，茶山牧场的诞生源于对市场变革的敏锐洞 ...

Group 1 - The "Media+" initiative aims to empower the "Hundred Million Project" to enhance agriculture, rural beauty, and farmer prosperity [2][3] - The New Xing County has shown significant changes after three years of the "Hundred Million Project" implementation [4] - The media delegation visited the Wens Foodstuff Group Research Institute, which is the first agricultural enterprise research institute in the province, focusing on modern breeding, disease prevention, and smart farming [5][6][8] Group 2 - Guangdong Feng Aluminum Co., Ltd. is a leading enterprise in China's aluminum profile industry, with over 900 patents and a projected revenue of 10.8 billion yuan in 2024 [12][15] - Guangdong New Xing Feng Aluminum Co., Ltd. is investing 5 billion yuan in aluminum and metal processing projects, aiming for an annual production capacity of 600,000 tons and a revenue of 10 billion yuan [17][18] - The family farm project in Lianzhuzhen aims to resolve collective income issues, with a planned investment of 8 million yuan and an annual output of over 800,000 meat chickens [22][24] Group 3 - The Lingfeng New Cheng Factory, established in 2016, is a comprehensive industrial upgrade base with an annual output value of 1.8 billion yuan and features the world's first fully automated stainless steel pot production line [27][29] - The Liu Zu Hometown Tourism Resort is recognized as a national 4A-level tourist attraction, known for its unique cultural and wellness offerings [32][34]

Core Viewpoint - Jeju Island has become a popular destination for workers from Jiangsu, Zhejiang, and Shanghai due to its convenient flights, low prices, and proximity, transforming it into a commercial hub centered around Chinese tourists [17][18][28]. Group 1: Tourism Dynamics - The majority of tourists in Jeju Island are Chinese, with over 70% communicating in Chinese [5][7]. - Jeju Island's Myth World theme park is heavily influenced by Chinese investment and caters to Chinese tourists' preferences for entertainment and shopping [6][29]. - The influx of Jiangsu and Zhejiang tourists has created a vibrant commercial ecosystem in Jeju, with local businesses adapting to meet their needs [7][29]. Group 2: Accessibility and Pricing - There are 35 direct flight routes from China to Jeju Island, with 370 weekly flights, making it highly accessible [19][20]. - The cost of flights to Jeju Island is significantly lower than domestic travel options, with round-trip tickets often priced between 500 to 800 RMB, making it an attractive option for budget-conscious travelers [24][28]. - The flight duration from Shanghai to Jeju is approximately 2 hours, which is comparable to the time spent traveling to local airports during peak traffic [25][26]. Group 3: Policy Implications - The South Korean government is considering extending visa exemptions for Chinese tourists, which could further boost tourism from this demographic [29][30]. - The goal for South Korea is to attract 5.36 million Chinese tourists by 2025, aiming to recover from the economic downturn post-pandemic [30]. - The potential for individual tourist visa exemptions could lead to a significant increase in Chinese visitors, reshaping the tourism landscape in Jeju Island [32][33].

Core Viewpoint - The establishment of the Nantou Ancient City Party-Mass Service Center in Shenzhen represents an innovative approach to community engagement and service delivery, transforming traditional party service centers into vibrant cultural and tourism spaces [1][2]. Group 1: Development of Party-Mass Service Centers - The Nantou Ancient City Party-Mass Service Center is part of a broader initiative in Nanshan District to create over 70 new or renovated centers, enhancing local cultural and tourism experiences [1][2]. - The center features a modern design with a total area of 2,500 square meters, where only 6.8% is dedicated to office space, while the rest serves the public with various facilities [2]. - The center includes a government service hall, tourist service hall, merchant service center, shared live broadcast room, and a 24-hour study room, catering to the needs of citizens and visitors [2]. Group 2: Community Impact and Entrepreneurial Support - The transformation of the service center has significantly improved accessibility for local entrepreneurs, as highlighted by a merchant who noted the convenience of having services available nearby [2][3]. - The Shajing Street creative cultural park has expanded its entrepreneurial incubation base from 80 square meters to 360 square meters, fostering a supportive environment for startups [2]. - The Nantou Ancient City Party-Mass Service Center has become a popular spot, with a local café achieving high ratings and visibility on social media platforms [3]. Group 3: Comprehensive Service Model - The first island-based Party-Mass Service Center on Mazhou Island provides essential services to over 7,000 shipyard workers, enhancing their quality of life [4]. - The center features a design that incorporates marine and industrial elements, offering various functional areas such as a lecture hall and fitness area [4]. - Nanshan District has 218 party-mass service venues, with ongoing efforts to upgrade older facilities and improve public awareness [6]. Group 4: Performance Metrics - The average monthly foot traffic at the party-mass service venues in Nanshan District has increased from 618,000 to 1,132,000, indicating a growing engagement with the community [6]. - Over 70 party-mass service venues have been renovated, collectively serving more than 15.6 million people, contributing to the concept of "happiness at the doorstep" for residents [6].

Group 1 - Fosun Tourism appointed Stefan Maier as the new CEO of Club Med, which is significant for the company and the tourism industry due to his extensive experience in commercial real estate and retail [1] - The appointment aligns with the trend of younger management in the tourism sector, emphasizing practical operations and sustainable development [1] Group 2 - Starbucks has introduced study rooms in select locations, allowing customers to use the space without mandatory purchases, which reflects a shift towards diversified service offerings in traditional coffee shops [2] - The availability of free amenities such as power outlets, hot water, and Wi-Fi may inspire other cafes and dining establishments to adopt similar features to meet consumer demand for shared spaces [2] Group 3 - China's service trade deficit decreased by 14% year-on-year in the first half of the year, with service trade income growing by 13% and cross-border travel income surging by 42% [3] - The improvement in service trade indicates an optimization of China's service trade structure and an enhancement of international competitiveness, with strong recovery in the tourism sector positively impacting related industries [3] Group 4 - Tesla opened its first restaurant in Hollywood, California, featuring 80 V4 supercharging stations and over 250 dining seats, along with merchandise sales [4] - The restaurant's launch is expected to enhance brand loyalty and market influence, with plans for global expansion of similar establishments to further penetrate the dining and retail sectors [4]

Core Insights - The peak tourist season has led to a significant increase in visitor numbers at the Rizhao Kaiyuan Senbo Resort, with hotel bookings fully booked from July 1 to 10 and an overall occupancy rate stabilizing at 85% [1][3] - The resort, which opened in May, has a room average price of approximately 1400 yuan, with sea-view rooms and family-friendly accommodations being the most popular choices among visitors [3][6] - The water park, a key attraction, has welcomed nearly 30,000 visitors since July, generating over 10 million yuan in revenue, thus becoming a crucial driver of overall performance [3][6] Company Overview - The Rizhao Kaiyuan Senbo Resort represents a significant investment of 2.016 billion yuan and features a "park + hotel" model, including a tropical island-themed water park, marine-themed restaurants, and eco-friendly accommodations [6][8] - The resort integrates the natural coastal environment of Rizhao, allowing guests direct access to the beach and surrounding ecological attractions [6][8] Market Dynamics - The resort has effectively linked with nearby attractions such as Dongyi Town and Ocean Park, providing a comprehensive "accommodation + park + cultural experience" offering for tourists [8] - The introduction of this tourism complex is expected to shift the local tourism market from a reliance on natural sightseeing to a model focused on deep experiences and diverse consumption, enhancing visitor stay duration and injecting new vitality into the local tourism industry [8]

Core Viewpoint - The ice and snow economy is rapidly emerging in southern China, exemplified by the launch of the second phase of the Taicang Alps International Resort, which aims to create a comprehensive ice and snow-themed vacation destination with a total investment of approximately 5 billion yuan [1][3] Investment and Project Development - The second phase of the Taicang Alps project is a significant investment following the successful opening of the first phase, which has already attracted over 1 million visitors since its launch in October 2023 [1][3] - The first phase includes a ski resort, a Club Med resort, and a commercial street, while the second phase will feature the world's largest indoor snow park and two international hotels focused on ice and snow themes [1][3] Market Dynamics and Competitive Landscape - The ice and snow economy is gaining momentum, particularly in southern provinces like Jiangsu and Zhejiang, which have seen a rise in the number of ski resorts [3] - The Taicang Alps project faces competition from other major indoor ski facilities, such as the Shanghai Lingang Yao Snow World, which emphasizes the importance of competition in attracting more visitors to the ice and snow activities [4] Strategic Direction of the Company - Following its delisting from the Hong Kong Stock Exchange, the company is focusing on a light asset operation model to enhance flexibility and accelerate growth [2][6] - The company aims to develop three main areas: destination resorts, urban vacation projects, and super comprehensive vacation projects, with a focus on rapid expansion in urban vacation hotels [6][7] Future Growth Potential - The company believes that the indoor snow park can cater to a wide range of customers, providing opportunities for beginners and enthusiasts alike, thus indicating significant growth potential in this sector [5] - The second phase of the Taicang project is expected to have a strong spillover effect, attracting visitors from further regions, including Russia and Southeast Asia, due to its unique offerings [5]

Core Insights - The second phase of the Taicang Alps International Resort project has officially commenced, with a total investment of approximately 5 billion yuan, in collaboration with the Taicang municipal government and Fosun Tourism Group [1] - The first phase of the resort has exceeded expectations, leading to the planning of the second phase [2] - The tourism industry is shifting from sightseeing to vacationing, emphasizing product-driven experiences [3] Group 1 - The second phase will feature a comprehensive expansion of the "Alps" theme, including the world's longest indoor ski slope and the largest indoor snow area, with a total construction area of about 300,000 square meters [3] - The first phase has attracted over 1 million visitors since its opening, with a peak daily visitor count of 4,500 at the snow world [1] - The CEO of Fosun Tourism Group indicated that the second phase aims to attract more skiing enthusiasts and expand the service radius, with 60% of current visitors coming from Shanghai and a nearly 50% repurchase rate [3] Group 2 - Following the company's delisting, there is more strategic flexibility for Fosun Tourism Group, allowing for the exploration of new projects and business models, including urban resort projects and integrated complexes with investments exceeding 5 billion yuan [3] - The second phase is seen as an exploration of government-enterprise cooperation, with potential for more diverse industry integration in future projects [3]

Core Insights - Taicang is transforming from an industrial city to a cultural and tourism city, focusing on a dual strategy of "Hometown of German Enterprises + Ice and Snow City" [3][10] - The Taicang Alps International Resort is set to become the world's largest indoor snow-themed destination, with a total investment of approximately 5 billion yuan and a total construction area of about 300,000 square meters [1][3] Investment and Economic Impact - The Taicang Alps International Resort aims to increase domestic and international tourist reception by 14.1% and achieve a tourism revenue growth of 11.7% in 2024 [3] - The resort's first phase has already attracted over 1 million visitors, with over 70% coming from outside Jiangsu province, indicating strong regional appeal [4] Unique Features and Attractions - The second phase of the resort will feature the world's longest indoor snow track at 650 meters, the largest snow park cold area exceeding 100,000 square meters, and the highest snow track drop of 100 meters [5] - The resort will also introduce two international hotels themed around ice and snow, along with six major entertainment projects to enhance the immersive experience [1][8] Comprehensive Experience and Services - The resort will offer a full range of services including dining, accommodation, entertainment, and shopping, creating a year-round, family-friendly vacation complex [8][10] - Key components include the Mediterranean Club Med hotel with direct access to the snow world, themed entertainment, and a wellness spa [8][10] Marketing and Customer Engagement - The company has over 20 million members, including families and skiing enthusiasts, who contribute to the brand's reputation and customer loyalty [11] - Future plans include hosting top-tier skiing events and cultural festivals, expanding the "ice and snow +" consumption space [11][13] Strategic Vision - The project aims to create a sustainable "vacation economy" that meets the high-frequency vacation needs of families in the Yangtze River Delta [13] - The CEO emphasizes the importance of integrating high-quality snow facilities with leisure and entertainment options to attract families and young customers [13]

Group 1 - The company aims to expand its resort projects focusing on three main directions: destination resort complexes, rapid expansion of urban resort hotels, and new cultural tourism mall formats [2][2] - The Taicang Alps International Resort Phase II project has commenced construction, with a total investment of approximately 5 billion yuan, expected to be operational by June 2029 [1][1] - The first phase of the Taicang Alps International Resort opened in 2023, receiving over 1 million visitors, with a significant increase of nearly 6 times in visitor numbers during the 2024 Spring Festival compared to the same period in 2023 [1][1] Group 2 - The company plans to spin off its Sanya Atlantis project for independent REITs listing on the Shanghai Stock Exchange [2][2] - The CEO mentioned that the recent delisting from the Hong Kong Stock Exchange provides more flexible strategic and resource allocation opportunities, leading to adjustments in the company's development direction and product lines [1][1] - The company is accelerating its transition to a light asset model, with various business segments focusing on light asset expansion, such as the Mediterranean Club shifting to a leasing and management model [1][1]