Core Viewpoint - The event "818 National Environmental Protection Day" organized by Moganshan Home emphasizes the importance of environmental protection and provides insights into the future direction of the industry [1][27]. Group 1: Market Position and Certifications - Moganshan Home received three significant market position certifications, affirming its leadership and innovative technology in the industry [5][29]. - The certifications were presented by a third-party authority, highlighting the company's core product technology and market influence [5][19]. Group 2: Plant-Based Technology Matrix - Moganshan's product matrix, centered on plant-based technology, is the foundation of its environmental claims [11][29]. - The company has pioneered formaldehyde-free multilayer boards using plant glue, inspired by ancient techniques, marking a breakthrough in the industry [11][13]. - The plant-based antibacterial and antiviral board has achieved the highest sales nationwide, reflecting consumer demand for healthy home environments [15][19]. - The board demonstrated impressive performance in antibacterial and antiviral tests, achieving over 99.99% effectiveness against bacteria and viruses [17][19]. Group 3: Emotional Value and Healing Spaces - Moganshan Home has introduced the plant-based fragrance board, transforming home spaces into healing environments [21][25]. - The fragrance board incorporates natural plant extracts and has received multiple national invention patents, setting a benchmark in the industry [25][29]. Group 4: Brand Philosophy and Future Direction - The theme of the event, "New Environmental Propositions, New Health Heights," reflects the brand's commitment to returning to its roots and aligning with its natural heritage [27][29]. - Moganshan Home aims to create a dual protection system for households, combining physical safety with mental well-being through its innovative products [29][31].

Core Viewpoint - The home furnishing industry is transitioning from "functional needs" to "emotional value" in consumer demand, with a focus on eco-friendly products that enhance emotional experiences [1] Group 1: Industry Innovation - The Mogan Mountain plant-based fragrance board is recognized as the first product in the industry to incorporate natural plant fragrance agents into decorative paper, achieving product innovation [4] - The certification by Shanghai Consulting Group confirms Mogan Mountain's plant-based fragrance board as the industry's first, validating its leading position in the market [2][4] Group 2: Consumer Trends - With the rise of the "Z generation" as the main consumer force, there is an increasing emphasis on self-psychological and emotional satisfaction in purchasing decisions [4] - The Mogan Mountain plant-based fragrance board transforms traditional boards from mere decoration materials into carriers of natural fragrance, enhancing the emotional experience of home environments [4] Group 3: Product Development - Mogan Mountain has launched two product series, the plant-based fragrance board and the plant-based flower board, to meet consumer demands for emotional value [4] - The technology behind the fragrance board includes patented methods for extracting volatile components from natural plants and creating long-lasting fragrance effects, with scent release lasting over two years [5] Group 4: Future Outlook - Mogan Mountain is leading the establishment of industry standards for fragrance boards, which may promote a shift in the home furnishing sector from merely meeting needs to creating experiences [5]