Core Viewpoint - The home furnishing industry is transitioning from "functional needs" to "emotional value" in consumer demand, with a focus on eco-friendly products that enhance emotional experiences [1] Group 1: Industry Innovation - The Mogan Mountain plant-based fragrance board is recognized as the first product in the industry to incorporate natural plant fragrance agents into decorative paper, achieving product innovation [4] - The certification by Shanghai Consulting Group confirms Mogan Mountain's plant-based fragrance board as the industry's first, validating its leading position in the market [2][4] Group 2: Consumer Trends - With the rise of the "Z generation" as the main consumer force, there is an increasing emphasis on self-psychological and emotional satisfaction in purchasing decisions [4] - The Mogan Mountain plant-based fragrance board transforms traditional boards from mere decoration materials into carriers of natural fragrance, enhancing the emotional experience of home environments [4] Group 3: Product Development - Mogan Mountain has launched two product series, the plant-based fragrance board and the plant-based flower board, to meet consumer demands for emotional value [4] - The technology behind the fragrance board includes patented methods for extracting volatile components from natural plants and creating long-lasting fragrance effects, with scent release lasting over two years [5] Group 4: Future Outlook - Mogan Mountain is leading the establishment of industry standards for fragrance boards, which may promote a shift in the home furnishing sector from merely meeting needs to creating experiences [5]