Core Viewpoint - The development of the cherry industry in Yunshan Town is significantly supported by the Postal Savings Bank of China, which has introduced tailored financial products to address the funding challenges faced by local farmers [1][2][3] Group 1: Industry Development - The "Yunshan Big Cherry" has been recognized as a national geographical indication product, with a total planting area of 51,000 mu and an annual output value of 1.5 billion yuan from greenhouse cherries [1] - The cherry market in Yunshan Town sees daily trading volumes of 75 million yuan during the harvest season, indicating a robust market demand [1] - The integration of cherry picking and rural tourism has attracted over 300,000 visitors annually, creating a positive cycle of economic growth in the region [3] Group 2: Financial Support and Products - The Postal Savings Bank has launched the "Cherry Red Loan" to facilitate financing for farmers, simplifying the loan approval process for those with land transfer contracts and planting experience [2] - The bank has processed over 40 million yuan in loans this year, covering 41 villages in the main production area, demonstrating a comprehensive approach to rural financial services [2] - The bank's agricultural team has established a "Cherry Industry Financial Archive" to monitor planting areas and crop structures, achieving a proactive credit coverage rate of 65% [2] Group 3: Technological Advancements - Farmers have adopted advanced agricultural technologies, such as intelligent temperature-controlled greenhouses and drip irrigation systems, leading to higher market prices for greenhouse cherries, which can reach 30 yuan per jin, three times that of open-field varieties [2] - The bank's support has enabled some cold storage facilities to extend their storage periods, allowing for staggered sales and increased profitability [2]