Core Insights - The National Day and Mid-Autumn Festival holiday has significantly boosted long-distance travel, with OTA platforms reporting a notable increase in both domestic and outbound travel orders [1] - Ctrip indicates a rise in the proportion of domestic long-distance travel orders, while outbound long-distance travel, particularly to Europe, has seen orders double [1] - Qunar reports substantial year-on-year growth in hotel bookings for popular cities and outbound flight reservations [1] Domestic Travel Trends - Popular domestic travel destinations include Beijing and Chengdu, with a marked preference for outbound travel to Japan and Thailand [1] - There is a significant increase in deep travel orders to Europe [1] - The average spending per traveler has risen, with Fliggy reporting a 14.6% year-on-year increase in travel expenditure during the holiday [1] Industry Growth - As of now, there are over 2.599 million tourism-related enterprises in China, with approximately 281,000 new registrations in 2025 [1] - The registration trend for tourism-related companies has shown high growth levels over the past five years, except for a notable decline in 2022 [1] - The provinces with the highest number of tourism-related enterprises are Guizhou, Guangdong, and Shandong, collectively accounting for over 636,000 companies, or 25.5% of the total [1]