另据美团旅行数据显示，元旦假期，该平台上海景区门票预订量同比增长220%。上海迪士尼度假区、 上海欢乐谷、上海海昌海洋公园、上海野生动物园、豫园等为门票预订量前五的景区。异地游客构成 上，江苏、浙江、广东、北京、山东等地的游客占比最高。 这个假期，消费者的出游意愿与消费能力同步攀升，假日市场涌动着蓬勃的消费活力。飞猪平台数据显 示，2026年元旦假期，该平台上海租车预订量同比增长约5倍，门票预订量同比增长约4倍，线路游预订 量同比增长超3倍。上海游客的出境游预订量同比翻倍增长。 上海影视乐园内的2026年元旦假期特色活动 ◎记者 宋薇萍 三天接待游客682.03万人次，实现全要素旅游消费总额122.71亿元，宾馆旅馆平均客房出租率为 70%……2026年元旦假期，上海文旅消费市场迎来"开门红"。伴随着"域见上海——第一届旅游攻略超 级大赛"的启动，130余个元旦迎新主题文旅活动来袭，融合景区（点）、酒店和乡村民宿的旅游产品 120余项，广大市民游客的出行热情被充分点燃。 "长风海洋世界一直是我的'童年记忆'，今年元旦假期和家人故地重游，完全是被一只企鹅吸引。"上海 市民王女士激动地向上海证券报记者分享她在上海 ...

2026年元旦假期，国内旅游市场迎来强劲开局。 1月3日，携程发布元旦旅行报告显示，文旅消费热潮全面点燃，国内景区门票预订量同比增长超4倍， 入境游相关预订亦大幅提升，掀起了2026年度首个消费热潮。"00后"出游人群占比最高，达39%，"90 后"占比33%、80后紧随其后。他们不再满足于传统观光，而是把假期视为"悦己"的重要场景。 国内热门旅游目的地包括北京、上海、广州、深圳、杭州、成都、南京、重庆、西安、天津。其中，广 西、江苏、河南、浙江、山东等省份旅游订单实现翻倍增长。以广西为例，当地推出超400项文旅活 动，涵盖演出、非遗、赛事、市集等多种形式，带动元旦旅游订单同比增长170%。 飞猪和同程旅行发布的报告均显示，元旦三天连休叠加"请3休8"拼假潮，强力拉动出游需求，2026年元 旦旅游市场火热开局。 同程旅行平台上，元旦假期前后机票、酒店、民宿等主要产品预订呈量价齐升的局面。首个小长假供需 两旺的发展势头，也为2026年文旅消费市场繁荣增长开了一个好头。元旦假期期间，"非遗"主题旅游搜 索及预订热度环比增长85%，洛阳、西安、泉州、开封、景德镇、苏州、福州、大同、敦煌、湛江等城 市位居非遗文化目的 ...

Core Insights - The 2026 New Year holiday travel trends indicate a strong preference for wellness retreats, winter sports, and warm-weather getaways, with significant increases in visitor numbers to key destinations [1][2][3] Group 1: Travel Trends - The analysis from China Mobile's Wutong Big Data Platform shows that wellness retreats, ice and snow tourism, and warm-weather escapes are the main themes for holiday travel this year [1] - Searches for "New Year travel destinations" surged by 150% in the last two weeks, with local and nearby short trips making up 73.4% of the travel choices [2] - The popularity of cross-year activities, including performances and fireworks, has driven a 58% year-on-year increase in related searches [3] Group 2: Popular Destinations - Harbin Ice and Snow World and various theme parks like Guangzhou Chimelong and Shanghai Disneyland are among the most favored destinations, with Harbin's search interest increasing by 300% [3] - Southern islands like Weizhou Island and Nanao Island have seen a 156% increase in search interest, as tourists seek unique experiences like whale watching [4] - Emerging destinations such as Tonghua in Jilin and Kaifeng in Henan are attracting visitors with their unique cultural experiences and affordability [4][5] Group 3: International Travel - Outbound travel has become more accessible, with Hong Kong and Macau leading the market, driven by events like the Winter Carnival and the International Light Festival [5][6] - Short-haul vacation spots are favored due to warm climates and visa-free policies, with outbound travel numbers increasing by 58% compared to 2025 [6] - Long-haul destinations like Australia and New Zealand have seen a 310% increase in visitors, while Europe has experienced a 178% rise [6]

泰国、韩国、马来西亚成为春节热门高性价比出境目的地。9天长假同时激发长线出游需求，向北去挪威追极光，向南去新西兰反季过夏天，带动两地酒 店预订增长1.5倍、2倍。春节叠加寒假，"China Travel"同样火热，去哪儿旅行数据显示，春节期间外国朋友购买国内机票量增长7成。 9天长假分段出行，节前节中2个出行高峰 旅行大数据显示，很多人选择提前一周，节前"拼假抢跑"。从2月9日农历腊月二十二开始，出境机票量就直线增长，到放假前一天2月14日农历腊月二十 七，达到节前出境最高峰。 2026年春节假期长达9天，堪称"史上最长春节"，带动出境游热度超过2025年春节。去哪儿旅行数据显示，2026出境游机票酒店预订已经进入高峰。热门 出境游目的地酒店预订量增长1倍以上；更多人选择在长假中分段出行，节前、节中出现两个出境高峰。也有人"拼假抢跑"，提前出发享受更优惠的票 价。去哪儿旅行数据显示，春节假期前一周出境机票量就开始直线上升，机票价格是春节前夕出行的一半。 比2025年春节多放一天假，更多人选择分段出行，先回家，后出国玩，或者去多个目的地。去哪儿旅行数据显示，2026春节节中出现第二个出行小高峰， 大年初一到初三 ...

Core Insights - The report highlights a shift in travel motivations, with a growing trend of seeking "escape from work" experiences, leading to increased interest in short trips and unique destinations [2][4][5] Group 1: Travel Trends - The concept of "escaping from work" has become a new travel motivation, with weekend trips gaining popularity among professionals [2] - The volume of discussions around weekend travel topics surged by 322% in the first half of 2025, indicating a strong interest in local getaways and staycations [2] - The Long Triangle region has developed a "three-hour leisure circle," facilitating easy access to nature and outdoor activities [2][21] Group 2: International Travel Preferences - The willingness of Chinese tourists to travel abroad has significantly increased, with outbound travel numbers nearing pre-pandemic levels in 2024 [3] - Visa-free policies have made international travel more accessible, contributing to a 34% increase in social media discussions related to outbound travel [3] - Emerging destinations in Eastern Europe, such as Serbia and Georgia, are gaining popularity due to their unique landscapes and easier visa processes [3] Group 3: Local and Cultural Travel - There is a notable rise in "reverse travel," where tourists are exploring small towns and less commercialized areas, with a 76.4% increase in travel to county-level destinations in 2024 [4] - Cultural pilgrimage tourism is on the rise, with significant interest in heritage sites and local traditions, as evidenced by a 345% increase in discussions around cultural experiences in Shanxi [5] - Seasonal travel planning is becoming a trend, with travelers seeking unique experiences tied to specific times of the year [5] Group 4: Social Media and Engagement - In 2024, domestic travel participation reached 5.615 billion, reflecting a 14.8% year-on-year growth, with travel-related content on social media increasing by 180% [11] - Engagement with travel-related content on social media platforms has also seen a 25% increase, indicating a growing interest in travel planning and sharing experiences [11] Group 5: Weekend Travel Dynamics - The "weekend warrior" trend is emerging, where professionals maximize their weekends for travel, often flying to nearby countries and returning to work by Monday [25] - Popular weekend destinations include Hong Kong, Macau, and Southeast Asian countries, with significant growth in travel volume to these locations [25]

Core Viewpoint - The report from CITIC Securities indicates that "low expectations and low valuations" combined with the resilience of consumer spending are expected to enhance the funding preference for consumer allocations, with a focus on the potential recovery of consumption as the economic fundamentals begin to improve [1] Group 1: Current Market Analysis - The overall consumption sector is currently weak, with structural differentiation and company performance facing downward pressure, leading to a "bottoming out" phase for earnings and valuations [2] - Retail sales growth in the first half of 2025 showed signs of recovery due to government policies like "trade-in for new," but the growth rate fell to 3% in September as the effectiveness of these policies diminished [1][2] - High-end consumption is stabilizing, with luxury brands like LVMH and Kering reporting positive growth in Asia, and Macau's gaming revenue reaching over 91% of 2019 levels in October [1] Group 2: Future Outlook - The historical performance of the consumer sector during previous bull markets suggests that significant increases typically occur when economic fundamentals improve, with the current cycle expected to show structural recovery rather than rapid growth [3] - The report emphasizes the importance of monitoring high-end consumption recovery driven by capital market wealth effects and operational turning points due to supply-side optimization [3] Group 3: Long-term Structural Opportunities - The report stresses the importance of focusing on structural changes in consumer demand, which reflect a long-term trend from goods to services and from survival to experience [4] - Key areas for long-term investment include new products related to emotional and health needs, advancements in technology (AI and biotechnology), changes in distribution channels, and expansion into new markets [4]

Group 1 - The Beijing Cultural Market Comprehensive Law Enforcement Team announced a series of typical illegal cases in the tourism market, highlighting issues related to low-cost one-day tours [1] - The first case involved the travel agency "Beijing 1991 Meichuan Travel Agency," which received a one-month business suspension for violating the Travel Agency Regulations by having non-compliant contracts [1] - A tour guide from the same agency was fined 1,000 yuan and had 400 yuan of illegal income confiscated for using misleading language and coercion to force tourists into participating in additional paid activities [1] Group 2 - The cases serve as a warning to travel agencies that non-compliance can severely damage consumer rights and disrupt market order, leading to reputational damage and loss of customers [2] - Another case involved "Beijing Jincheng International Travel Agency," which was fined 10,000 yuan for failing to provide contracted services and for forcing tourists to pay upfront, leading to a dispute [2] - The agency's actions were deemed a serious violation of the Travel Agency Regulations, emphasizing the importance of adhering to contractual obligations and providing necessary services [2] Group 3 - The enforcement team emphasized that abruptly terminating services (known as "sneaking out") is a serious violation, and agencies must take immediate corrective actions to minimize tourist losses [3] - The current recovery in tourism demand highlights the necessity for compliance as a baseline for survival and a foundation for building trust with tourists [3] - Travel agencies are encouraged to self-examine and integrate compliance into every aspect of their operations to enhance the overall tourist experience [3]

Group 1 - The core viewpoint of the article highlights that Lingnan Holdings' subsidiary, Hainan Special Zone International Travel Agency, has a strong foothold in the local tourism market and possesses significant advantages in resource control and procurement [2] - Hainan Special Zone International is a fully qualified travel agency with licenses for outbound, domestic, and inbound tourism, showcasing its comprehensive service capabilities [2] - The company has become a member of multiple associations, including the Hainan Provincial Travel Association and the China Travel Service Association, and has been recognized as one of the "Top 10 Iconic Brand Enterprises in Hainan" [2] Group 2 - The company aims to leverage the advantages of the Hainan Free Trade Port policy to establish itself as an outstanding comprehensive tourism service provider [2] - The operational team of Hainan Special Zone International has rich experience and solid capabilities in destination services and inbound/outbound tourism [2]

Core Viewpoint - Lingnan Holdings' subsidiary, Hainan Special Zone International Travel Agency, has established a strong foothold in the local tourism market, leveraging its extensive experience and capabilities in various travel services [1] Company Overview - Hainan Special Zone International Travel Agency has been operating in Hainan for many years, possessing significant control over local tourism resources and procurement advantages [1] - The agency holds comprehensive travel service licenses for outbound, domestic, and inbound tourism [1] - The management team has rich experience and solid capabilities in destination services and outbound tourism [1] Industry Position - Hainan Special Zone International is a member of several associations, including the Hainan Provincial Travel Association and the China Travel Service Association [1] - The agency has been recognized as one of the "Top 10 Iconic Brand Enterprises in Hainan" [1] - The company aims to become an outstanding comprehensive tourism service provider, capitalizing on the advantages of the Hainan Free Trade Port policy [1]

Core Viewpoint - Lingnan Holdings' subsidiary, Hainan Special Zone International Travel Agency, has a strong grasp of local tourism resources and procurement advantages in Hainan, enhancing its competitive position in the travel industry [2] Company Summary - The company operates as a fully qualified travel agency with licenses for outbound, domestic, and inbound tourism [2] - The management team possesses extensive experience and solid capabilities in destination services and various travel-related businesses [2] Industry Summary - The travel agency sector in Hainan is characterized by a focus on local tourism resources, which can lead to competitive advantages for companies with established operations in the region [2]