目前，上海市旅行社总数近2000家。5A级作为上海市旅行社等级划分中的最高等级，代表着旅行社在 经营规模、规范管理、服务品质、社会信誉及引领作用等方面均达到行业顶尖水平。此次评定后，上海 全市的5A级旅行社共17家，上航旅游集团旗下的"上航旅游"与"上航假期"属于上海市2012年首批获评 5A级的8家旅行社之列；"东航国旅"本次由4A级晋升为5A级，进一步体现了上航旅游集团在旅行社业 务板块的强劲整体实力，也为企业高质量发展持续夯实基础。 2026年是上航旅游集团成立四十周年。自1986年成立以来，集团深耕旅游服务领域，3次入选"中国旅游 集团20强"，6度蝉联"中国旅行社品牌20强"，并获评中国旅游研究院"2025中国旅游业先锋力量"企业， 已成为国内领先、具有航空特色的综合旅游运营商。 《中国民航报》、中国民航网 记者钱擘 报道：日前，经上海市旅行社等级划分与评定委员会的严格评 定与审核，上航旅游集团旗下的"上航旅游"、"上航假期"通过上海市旅行社等级复核，再度蝉联5A级， 原4A级的"东航国旅"则晋升5A级。由此，以"航空+文旅"为特色的上航旅游集团，共有3家旅行社获得 了上海市旅行社等级划分最高的5A ...

本报（chinatimes.net.cn）记者王敬 北京报道 "在中国度过春节太不可思议了""彩灯真好看，非遗表演好有氛围""中国只有一种颜色，在这里代表好 运和喜庆的红色"……中国春节申遗成功后的第二个非遗春节，在各个社交平台掀起热潮，大量外国友 人来到中国过大年，沉浸式感受"中国年味"。 近期，展示中式生活的视频在全球社交平台走红，"China travel"逐渐向深度的"Becoming Chinese"（成 为中国人）转型。 2月24日，国家移民管理局发布的数据显示，今年春节假期全国边检机关共计查验1779.6万人次中外人 员出入境，日均197.7万人次，较去年春节假期日均增长10.1%。从中国游客的全球足迹来看，传统热门 目的地与新兴小众国家都受到关注，内地居民出入境951.4万人次，较去年假期日均增长10.2%；而在入 境游方面，随着免签"朋友圈"的持续扩容，共有131.3万人次外国人来华体验中国年，较去年假期日均 增长21.8%。其中，适用免签政策入境46万人次，较去年假期日均增长28.5%，形成了一股强劲的"双向 奔赴"潮。 基于春节出入境旅游"开门红"，中国城市发展研究院投资部副主任袁帅接受 ...

出入境旅游也是双向火爆。泰国重回出境游榜首，冬奥会带动中国—意大利机票量增2倍；越来越多的外国朋友来体验中式"年味儿"，春节期 间使用非中国护照预订国内航班数量同比增长两成，足迹覆盖107个中国城市。 2月23日，"史上最长春节假期"结束。交通运输部数据显示，春节假期期间，全社会跨区域人员流动量累计超28亿人次，日均3.11亿人次，同 比增长8.2%，出行规模创历史新高。其中，全国铁路累计发送旅客1.21亿人次；民航累计发送旅客2205万人次。 文化和旅游部数据显示，春节假日9天，全国国内出游5.96亿人次，较2025年春节假日8天增加0.95亿人次；国内出游总花费8034.83亿元，较 2025年春节假日8天增加1264.81亿元。 假期多出1天，让2026年春节假期整体出游热度创历史新高。出外"旅游式过年"，与返乡"过年式旅游"双双爆火，全国不仅各大知名景区人从 众，"家门口旅游"也带火了县城里的景区，一批小城迎来了始料未及的"泼天流量"。更多返乡过年的城里人，也把新的生活方式带进了村里， 热门县城春节期间酒店预订量翻倍增长。 传统民俗是"大菜" 恰如南宁吴圩和揭阳潮汕机场勇夺全国客流量增速冠亚军，今年春 ...

为期9天的马年春节假期即将收官，多家平台数据显示，春节假期国内游订单量再创新高，传统年俗、冰雪游、出 入境游等成为今年春节旅游市场的核心亮点。 其中，传统年俗文化依然是春节旅游市场的"大菜"，追寻传统"年味儿"成为春节国内游主流，广东、福建等地举 办的各类迎新春年俗活动成为假日文旅消费的大热门，汕头等地旅游热度增幅领先，成为春节国内游"黑马"目的 地。 2月21日，英歌队在广东汕头潮阳区"2026年春节潮阳英歌嘉年华活动"中表演。春节期间，集戏剧、舞蹈、武术于 一体的"中华战舞"英歌舞持续火热。新华社发（姚军摄） 广东年俗游火爆，汕头领跑春节"黑马"目的地 今年春节，广东省以"请到广东过大年"为主题，主打非遗年俗+新潮体验，并同步启动文旅消费惠民补贴活动，吸 引大量游客前来感受岭南传统年味。同程旅行平台数据显示，汕头、福州、北京、赣州、苏州、九江、上海、泉 州、德宏、开封位列春节"年味儿游"热门目的地前十，其中广东汕头表现尤为抢眼，酒店预订热度同比增长超 80%，增幅位居全国前列。 潮汕地区浓郁的"年味儿"成为游客追捧的焦点。游神赛会、英歌锣鼓等传统年俗活动在汕头、潮州等地轮番上 演，为游客营造了沉浸式的年俗 ...

"今天越王勾践来了也看不到他的剑。""今天的灵隐寺，济公来了都要排队。" 2月20日，春节假期第6天，全国各地景区仍旧"人山人海"，网友们在各地热门景区拍照打趣，到哪儿都得排队。 朱元璋来了也得排队 好多人好多人全是人从众众众众众众#南京 ♡ 地点 南京 · 明孝陵景区 Q 猜你想搜｜过年出门实况 已晕人 昨天 15:08 安徽 关注 5/6 越王来了也得排一上午~ #迷人的老祖宗啊 #越王勾践剑 ♡ 地点│武汉·湖北省博物馆 59分钟前 江苏 已声明原创 > 은 不喜欢 ∠ 说点什么 ... 9081 · · 1470 2 说点什么 ... 639 ק 十 我也发一张 3 ) 6 ... 128 xx NE Park a 1 35 t 201 W 8 3-1 7 con 6 130 215 Gelo W ASSESS REA the : ga 12 are d 12 15 4 2 PICS t . 2 5 A 12 12 4 1 2014 .. 1 4 n 8 2 4 15 20 - ALC: 2017 AND THE ST CALL HS 2017 25 REVEN CA A 2012 C B 11 11 ...

Core Insights - Shanghai's cultural and tourism market showed stable operation during the first day of the Spring Festival holiday, with a total of 2.5612 million visitors, representing a year-on-year increase of 38.97% compared to the same day in 2025 [1] Group 1: Visitor Statistics - The first day of the Spring Festival holiday in Shanghai welcomed 2.5612 million tourists, marking a 38.97% increase year-on-year [1] - Spring and Autumn Travel reported a significant increase in travel during the Spring Festival, with domestic travel up nearly 30% and outbound travel up nearly 20% compared to the previous year [3] - Inbound tourism saw a doubling in visitor numbers during the Spring Festival, with a focus on tourists from Greece, Slovenia, and Mexico [3] Group 2: Cultural Events and Activities - Shanghai organized a total of 2,570 unique activities during the Spring Festival, covering various sectors such as entertainment, sports, and technology [5] - The Yuyuan Lantern Festival showcased a blend of traditional culture and modern technology, presenting a visual feast themed "Dream as a Horse, Wilderness in Bloom" [5] - The Zhu Jia Jiao Ancient Town decorated key areas with festive themes, enhancing the New Year atmosphere for visitors [5]

Investment Rating - The report assigns an "Accumulate" rating for the company, marking its first coverage [4][6][9]. Core Insights - Lingnan Holdings is a comprehensive tourism company with a national and diversified business development strategy, focusing on travel agency operations, hotel management, and related tourism industry services [5][11]. - The tourism market is showing strong recovery, with domestic travel expected to reach 5.62 billion trips in 2024, a year-on-year increase of 14.8% [26][30]. - The company has completed a nationwide layout for its travel agency business, with over 200 stores across China, and is expanding its hotel business with new projects and rooms [5][40]. Summary by Sections Company Overview - Lingnan Holdings operates as a major tourism industry platform, integrating travel, accommodation, and other tourism-related services, with a focus on innovation and capital management [5][15]. - The company is controlled by the Guangzhou State-owned Assets Supervision and Administration Commission, ensuring a stable shareholding structure [16]. Business Performance - The company expects revenues of 4.967 billion, 5.602 billion, and 6.277 billion RMB for 2025, 2026, and 2027 respectively, with year-on-year growth rates of 15.26%, 12.80%, and 12.03% [9][10]. - The travel agency segment is projected to contribute over 70% of the company's revenue, with significant growth anticipated in both domestic and outbound tourism [40][49]. Market Trends - The inbound tourism market is recovering rapidly, with inbound visitors expected to reach 131.9 million in 2024, a 60.8% increase year-on-year [30][33]. - The company is actively leveraging new policies to boost inbound tourism, including tax refund policies and visa exemptions [50]. Financial Projections - The report forecasts a net profit of 135 million, 182 million, and 235 million RMB for 2025, 2026, and 2027, with growth rates of -10.22%, 35.04%, and 28.90% respectively [9][10]. - The current price-to-earnings (P/E) ratios are projected at 65.18, 48.27, and 37.45 for the next three years [9][10]. Strategic Initiatives - The company is expanding its hotel management and operation business, with a focus on brand development and strategic partnerships to enhance its market presence [55][70]. - Lingnan Holdings is diversifying its tourism offerings, including technology integration in travel services and expanding into duty-free operations [68][72].

Core Insights - The Shanghai tourism market experienced a strong start in 2026, with 6.82 million visitors and a total tourism consumption of 12.27 billion yuan during the New Year holiday [2] - The launch of the "Shanghai Domain - First Tourism Strategy Super Contest" and over 130 themed cultural and tourism activities contributed to the surge in visitor enthusiasm [2] Group 1: Visitor Statistics - Shanghai's Longfeng Ocean World and other attractions saw significant increases in visitor numbers, with the Yao Xue Ice World reporting a 260% year-on-year increase in visitor flow [3] - The average hotel occupancy rate during the holiday was 70%, indicating strong demand for accommodation [2] - The Meituan travel platform reported a 220% increase in ticket bookings for Shanghai attractions during the holiday [3] Group 2: Consumer Spending - Daily average consumer spending in Shanghai reached 12.2 billion yuan from January 1 to 2, a 2.5% increase year-on-year [4] - Online consumer spending grew by 5.5%, while offline spending increased by 2.5% [4] - The number of inbound tourists and their spending increased by 4.4% and 7.0% respectively during the holiday [4] Group 3: Regional Tourism Trends - Visitors from Jiangsu, Zhejiang, Guangdong, Beijing, and Shandong made up the largest share of tourists to Shanghai [3] - The number of outbound travel bookings from Shanghai doubled compared to the previous year, indicating a strong recovery in travel demand [3] - The Shanghai tourism market is expected to surpass pre-pandemic levels, with inbound tourist numbers projected to exceed 2019's peak by the end of 2025 [4]

Core Insights - The domestic tourism market in China experienced a strong start in 2026, with significant increases in ticket bookings and travel demand during the New Year holiday period [1][2][3] Group 1: Domestic Travel Trends - Ctrip reported that domestic scenic spot ticket bookings increased by over 400% year-on-year during the New Year holiday [1] - The post-90s generation accounted for 33% of travelers, while the post-00s generation made up 39%, indicating a shift towards experiential travel rather than traditional sightseeing [1] - Popular domestic destinations included major cities like Beijing, Shanghai, and Guangzhou, with provinces such as Guangxi and Jiangsu seeing a doubling of travel orders [1] Group 2: Travel Product Performance - Major travel products such as flights, hotels, and homestays saw a simultaneous increase in both volume and price during the holiday [2] - The average number of purchases per consumer rose by over 20%, and the average spending increased by more than 30% compared to the previous year [2] - Car rental bookings surged by over 120% year-on-year, highlighting the growing trend of self-driving trips [2] Group 3: International and Inbound Travel - Inbound tourism showed robust growth, with ticket bookings increasing by 110% year-on-year and experience-based product bookings rising over 30 times [3][4] - Popular inbound destinations included major cities like Shanghai and Beijing, with significant interest from travelers from Hong Kong, Malaysia, and Thailand [3] - The "duty-free shopping + beach vacation" model in Hainan attracted international tourists, with Sanya seeing a 170% increase in inbound orders [4]

Core Insights - The 2026 New Year holiday travel trends indicate a strong preference for wellness retreats, winter sports, and warm-weather getaways, with significant increases in visitor numbers to key destinations [1][2][3] Group 1: Travel Trends - The analysis from China Mobile's Wutong Big Data Platform shows that wellness retreats, ice and snow tourism, and warm-weather escapes are the main themes for holiday travel this year [1] - Searches for "New Year travel destinations" surged by 150% in the last two weeks, with local and nearby short trips making up 73.4% of the travel choices [2] - The popularity of cross-year activities, including performances and fireworks, has driven a 58% year-on-year increase in related searches [3] Group 2: Popular Destinations - Harbin Ice and Snow World and various theme parks like Guangzhou Chimelong and Shanghai Disneyland are among the most favored destinations, with Harbin's search interest increasing by 300% [3] - Southern islands like Weizhou Island and Nanao Island have seen a 156% increase in search interest, as tourists seek unique experiences like whale watching [4] - Emerging destinations such as Tonghua in Jilin and Kaifeng in Henan are attracting visitors with their unique cultural experiences and affordability [4][5] Group 3: International Travel - Outbound travel has become more accessible, with Hong Kong and Macau leading the market, driven by events like the Winter Carnival and the International Light Festival [5][6] - Short-haul vacation spots are favored due to warm climates and visa-free policies, with outbound travel numbers increasing by 58% compared to 2025 [6] - Long-haul destinations like Australia and New Zealand have seen a 310% increase in visitors, while Europe has experienced a 178% rise [6]