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母亲节感恩消费暖意浓
Jing Ji Ri Bao· 2025-05-11 22:02
Group 1 - The core viewpoint of the articles highlights the evolution of Mother's Day consumption from material satisfaction to emotional resonance, emphasizing the importance of expressing love and connection [1][2] - Traditional gifts such as flowers and health products are being redefined, with personalized flower arrangements and health-focused gifts like health teas and smart health devices gaining popularity [1] - Experience-based consumption is becoming a new focus, with services like "Mother's Day photoshoots" and interactive classes transforming consumption into emotional connections, while family outings are favored for celebrating the occasion [1] Group 2 - Mother's Day consumption is seen as a practice of expressing love, transcending simple transactional logic to become an important link for intergenerational communication [2] - The emergence of the "post-90s" generation as mothers is creating new growth points in consumption concepts and demands, prompting businesses to adapt to these trends [2] - Companies are encouraged to explore diverse product and service offerings that resonate with consumers, enhancing the emotional value and recognition for mothers during the holiday [2]