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从产品创新到标准共建 德国营养品牌inne持续深化本土协同战略
Zhong Guo Jing Ji Wang· 2025-11-11 14:19
Group 1 - The eighth China International Import Expo (CIIE) was held in Shanghai from November 5 to 10, showcasing the transformation of the German children's nutrition brand inne from product output to industry collaboration [1] - Inne launched two new products, including a liquid calcium supplement specifically designed for pregnant and breastfeeding women, reflecting a shift in industry focus from marketing-driven to efficacy validation [1] - The increasing attention to "clinical evidence" among professional audiences indicates a trend towards scientific validation in the industry, aligning with inne's approach of building a scientific verification system in collaboration with top-tier hospitals in China [1] Group 2 - The release of the "Children's Calcium Quality Standards" establishes technical specifications based on calcium sources and dosage forms, addressing the rapid growth and demand in the children's nutrition market in China [2] - Statistics show that the number of users purchasing children's calcium products on the JD platform increased by 30% year-on-year, with a repurchase rate rising to 45%, highlighting the market's growth potential [2] - The standard provides parents with clear, actionable guidelines and establishes a scientific evaluation system for the industry, helping to alleviate consumer "choice anxiety" caused by product homogeneity and concept marketing [2]