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暑期出游热潮来袭:家庭出游更青睐小众目的地,这些城市最火
Di Yi Cai Jing· 2025-06-27 13:22
Group 1 - The summer travel market is experiencing a significant surge in bookings, with total travel participants increasing by over 35% year-on-year, and outbound travel bookings rising by 60% [1] - The graduation travel segment is characterized by a trend towards short, frequent trips that combine both short and long-distance travel, with a focus on emotional value and unique experiences [3] - Family travel, particularly parent-child trips, is a major driver of summer travel, accounting for over 40% of bookings on platforms like Tuniu [3] Group 2 - There is a notable increase in demand for in-depth travel products, with popular themes including traditional culture, summer retreats, and seaside leisure [4] - The outbound travel market is witnessing explosive growth, with a double-digit increase in visa application orders compared to last year, reaching a three-year peak [5] - Family-oriented travel is a prominent theme this summer, with a 16% year-on-year increase in family visa applications, making up 22% of total visa orders [5] Group 3 - Popular outbound destinations include Italy, Norway, and Germany, with visa application volumes for these countries increasing by over 80% [5] - Traditional Asian destinations like Japan and South Korea remain popular, with the top ten countries for visa applications including the USA, Australia, and Canada [5] - Visa facilitation measures, such as New Zealand's new entry policy for Australian travelers, are expected to boost travel interest in the Australia-New Zealand region, with a 41% increase in visa applications for Australia [6]