记者丨魏彤 编辑丨蒋韵 马年新春，9天新年假期点燃全民出游热情， 广东作为全国最热门的旅游迁入地之一，旅游市 场迎来客流高峰 。 南方财经记者从广东省文化和旅游厅获悉，初步测算， 2026年春节假期第四天（2月18 日），广东省4A级及以上景区接待游客383.1万人次，同比增长5.4%。 携程数据显示，过年期间，游客前往广东的订单量同比增长44%，机票订单量同比上升 18%，酒店订单量同比上升76%。 其中，前往广州的订单量同比上升10%，前往汕头订单 量同比上升56%，前往深圳的订单量同比上升10%，前往珠海的订单量同比上升14%。 南方财经记者现场探访广州多个星级酒店观察到，凭借独特岭南文化、别样年味及舒适气候 等特点，"请到广东过大年"品牌效应得到持续释放。岭南非遗、美食探鲜、温泉康养、精品 广货，成为今年新春来粤旅游关键词。 全国性家庭客群取代成为春节广东酒店预订主力，跨 省定制游、精品游趋势凸显，拉动高客单价消费 。 另一个鲜明趋势则是，民宿市场借"反向过年"新风潮迎来预订爆发，特别是大湾区部分核心 城市和潮汕地区 。有民宿透露，今年预订整体比往年增长三成左右。沉浸式岭南年味与个性 化服务，已成为核 ...

Core Insights - The 2026 Spring Festival travel rush is expected to last from February 2 to March 13, totaling 40 days, with ticket sales for February 15 starting on February 1 [11] - The demand for train and flight tickets is high, with travelers employing various strategies to secure tickets for popular destinations [12][14] - The average domestic flight price during the Spring Festival period exceeds 950 yuan, with peak prices for popular routes reaching 1100-1300 yuan [5][16] Ticket Purchasing Trends - Travelers are experiencing challenges in securing train tickets, with many reporting tight availability as the holiday approaches [3][13] - Popular departure cities include Guangzhou, Chongqing, Beijing, and Shanghai, while popular arrival cities are primarily Chongqing, Chengdu, and Guangzhou [12] - Strategies for securing tickets include setting price alerts, choosing off-peak flights, and having backup plans such as traveling by train [12][14] Price Trends - Flight and accommodation prices are generally higher compared to non-holiday periods, with overall travel expenses nearly doubling for some travelers [15] - Specific flight prices include approximately 1100 yuan for one-way tickets to Hainan, with additional costs for luggage due to policy changes [15] - Hotel prices in popular destinations have also increased, with some hotels experiencing a price surge of up to 60% during the holiday [5][16] Destination Insights - Emerging travel hotspots include Shantou, Quanzhou, and various lesser-known cities, with hotel bookings in these areas seeing significant growth [12][19] - The demand for unique cultural experiences is driving interest in destinations that offer traditional activities and local cuisine [17][22] - The trend of "cross-regional" travel is rising, with travelers from northern regions seeking winter sports and those from southern regions looking for warmer climates [21][22] Demographic Trends - Family and child-friendly travel is on the rise, with significant increases in bookings from the "silver-haired" demographic [20] - The core travel demographic consists of individuals aged 31-50, making up approximately 45% of travelers, while children under 12 account for 16% [20] - The growth in travel among older adults indicates a shift in market dynamics, with this group becoming a significant segment of the travel industry [20]

Group 1 - The core viewpoint of the articles highlights the significant increase in travel demand during the upcoming Spring Festival, with expectations to set new records due to factors like the longest holiday period in history [1][2] - The report from Tongcheng Travel indicates a rising trend in bookings for flights, hotels, and group tours, continuing the "volume and price rise" trend observed during the New Year holiday [1] - Data from Mafengwo shows a 253% week-on-week increase in searches for "Spring Festival travel destinations," with family travel, particularly for parent-child trips, leading the market [1] Group 2 - Popular travel trends include ice and snow tourism and winter escape trips, with top domestic hotel booking cities being Beijing, Guangzhou, and Shanghai, while top flight destinations include Shanghai, Beijing, and Shenzhen [2] - Industry experts suggest that to adapt to the 2026 Spring Festival tourism market's trend towards "quality and composite experiences," businesses should focus on integrating local cultural elements with modern experiences and develop tailored products for families [2][3] - The tourism industry is encouraged to enhance product and service quality, create small group offerings, and design travel routes that align with popular themes like ice and snow tourism and winter escapes [3]

记者丨陈洁 实习生王钦颖 编辑丨周上祺 视频丨陈泽锴 "其实今年抢票还算顺利，不过从早上10点15分开始，到抢到票的10点18分，对我来说也算'惊 险三分钟'。"长居广州的李婷告诉21世纪经济报道，她在1月27日上午，成功抢到了2月10日从 广州返回老家的春运火车票。 不仅仅是购买火车票，记者采访了解到， 一些热门目的地的机票也并不好买。 家在河南的杨婧告诉21世纪经济报道，今年春节她计划和两位同学一起去云南西双版纳过年， 为了成功抢到票，她们设置了三个策略。 "春运期间直达西双版纳的机票很难抢，我们提前做了三个方案，第一个是提前40天在航空公 司APP设置低价提醒，第二个是选择除夕附近出发的早班机，价格相对便宜，第三个是准备了 备选方案，如果抢不到票就全程高铁，在昆明玩一天再转车。"杨婧表示。 同程旅行相关负责人接受21世纪经济报道记者采访时表示，春节前，铁路热门出发城市主要为 广州、重庆、北京、成都、上海、深圳 等一线及区域中心城市。热门到达城市以 重庆、成 都、广州、贵阳、北京、郑州 等为主。 2026年春运从2月2日开始，一直持续至3月13日，共计40天。按照提前15天开始购票计算， 春 运"抢票大战 ...

21世纪经济报道记者 陈洁 实习生 王钦颖 "其实今年抢票还算顺利，不过从早上10点15分开始，到抢到票的10点18分，对我来说也算'惊险三分钟'。"长居广州的李婷告诉21世纪经济报 道，她在1月27日上午，成功抢到了2月10日从广州返回老家的春运火车票。 "今年我计划请年假提前回家，本来以为火车票相对好买，不过其实春节前一个星期，票都挺紧张。"李婷表示，尽管在售票时间开始后就马上 购买，但她前三趟看好的车次，每次点进去都已经没有余票，一直到第四趟火车才显示进入购票序列，然后开始等待。 "我大概等待了2分钟，看到等待时间从1分半钟，过十几秒跳到2分钟，过十几秒又跳到50秒钟，时间大概来回跳了5、6次，在这个过程中我的 心也七上八下的，不过最终还是成功买到票了。"李婷说。 过年前的热门目的地机票也并不好抢。除了杨婧，家在四川成都的伍浩告诉21世纪经济报道，今年他们全家计划前往海南琼海过春节，也展开 了"抢票大战"。 2026年春运从2月2日开始，一直持续至3月13日，共计40天。按照提前15天开始购票计算，春运"抢票大战"已经逐步进入高潮，其中2月1日将 发售2月15日的火车票（腊月二十八）。 不仅仅是购买火车 ...

Group 1 - The core viewpoint of the articles highlights a significant increase in parent-child travel bookings during the winter vacation, with a week-on-week growth exceeding 100% as of January 28 [1][3] - Popular destinations for parent-child travel are primarily focused on ice and snow experiences as well as tropical island getaways, with cities like Harbin, Changchun, Dalian, Sanya, and Beijing leading in popularity [1][3] - The top ten popular destinations for winter vacation parent-child travel include Harbin, Changchun, Dalian, Sanya, Beijing, Shanghai, Xi'an, Xiamen, Guangzhou, and Chengdu, with Harbin's ice tourism experiences being particularly favored [2][3] Group 2 - Theme parks remain the most popular choice for parent-child travel, with booking heat rising nearly 300% for major theme parks like Universal Studios Beijing and Shanghai Disneyland [4] - The booking heat for cultural and art exhibitions has also surged over 200%, indicating a strong interest in family-friendly cultural activities during the winter vacation [4] - Indoor ski resorts have seen a booking heat increase of over 200%, with some locations in the Yangtze River Delta experiencing growth rates of over 500% [5][6] Group 3 - New indoor ski resorts are emerging as popular options, with facilities like Changchun Wanda Ski Resort and Suzhou Hot Snow Miracle gaining attention for their updated amenities and comprehensive services [5][6] - The top indoor ski resorts include Taihu Longzhimeng Ice and Snow World, Huzhou Yunshang Grassland Ski Resort, and Shanghai Traffic Bank Yao Snow Ice and Snow World, among others [6]

Core Insights - The travel market is heating up as the winter vacation and the 2026 Spring Festival holiday approach, with students starting to travel early for the holiday season [1][3] Group 1: Travel Trends - The first wave of travelers includes university students taking advantage of the winter break, leading to a noticeable increase in flight bookings, particularly among the 18-22 age group, which saw a nearly 30% week-on-week increase [3] - Data from Qunar indicates that flight bookings for the period from January 12 to January 19 have significantly increased, with a 20% rise in travelers flying out as the winter break begins [3][7] - The trend of early travel for the Spring Festival is evident, with many families and students opting for trips during the winter break, leading to a surge in bookings for family-oriented travel products [3][4] Group 2: Booking Statistics - Hotel bookings for popular cities during the Spring Festival have increased by 70% year-on-year, with family travel making up over 30% of the bookings [4][7] - The demand for vacation rentals has surged, with bookings for standalone villas increasing by 77% year-on-year, indicating a preference for larger accommodations [5] - The average length of stay for vacation rentals has exceeded 12 days, with a 35% increase in bookings for stays of 7 days or more, reflecting a trend towards longer, more planned vacations [6] Group 3: Family Travel Dynamics - Families are becoming the core demographic for travel during the Spring Festival, with over half of domestic travel bookings on Ctrip being for family trips [11] - The age group of 30-50 years is the primary market for travel, accounting for 45% of flight bookings, while children and teenagers represent 23% of ticket purchases [11][12] - The popularity of theme parks and cultural venues is rising, with ticket bookings for attractions like Shanghai Disneyland and Beijing Universal Resort seeing significant increases [12][13] Group 4: International Travel - The outbound travel market is experiencing notable growth, particularly to Southeast Asia, with a 45% increase in long-haul travel bookings [10][14] - The number of inbound tourists during the Spring Festival has doubled compared to last year, with significant interest from countries like Malaysia, South Korea, and Japan [14]

Core Insights - The upcoming Spring Festival is expected to be exceptionally busy, with both domestic and international travel seeing significant increases in activity [2][3][4] - Various factors such as the longest holiday period, travel trends, and cultural experiences are driving a surge in tourism demand [1][6][7] Group 1: Domestic Travel Trends - Many university students are traveling home or to various destinations to avoid peak travel times, leading to a notable increase in ticket bookings [1] - The travel platform Qunar reports a significant rise in flight bookings, with an almost 30% increase in travelers aged 18-22 compared to the previous week [1] - Southern cities dominate the domestic travel scene, with Hainan seeing a 150% increase in hotel bookings, and cities like Shantou and Jieyang showing booking increases of 186% and 162% respectively [6][7] Group 2: International Travel Trends - Nearly 20 countries have recognized the Spring Festival as a public holiday, with a surge in outbound travel from China, particularly to Southeast Asian countries [2][4] - Turkey has seen a 320% increase in hotel bookings during the Spring Festival, influenced by new visa policies [2] - The number of inbound tourists from countries like Argentina has increased by 900%, while visitors from Russia have surged by 471% due to visa facilitation [4][5] Group 3: Family and Cultural Tourism - Family travel is a significant trend, with over 50% of domestic travel bookings during the Spring Festival being made by families [7][8] - Cultural experiences related to non-material heritage are enhancing the appeal of destinations, with cities like Huangshan and Jingdezhen seeing hotel booking increases of 170% and 100% respectively [7] - Theme parks and museums are particularly popular among families, with ticket bookings for Harbin Ice Snow World increasing by 900% [8]

Group 1 - The winter vacation for Jiangsu primary and secondary schools for the 2025-2026 academic year has been officially announced, leading to a significant increase in search and browsing volume for family travel products, which has more than doubled compared to the previous period [1][2] - Popular domestic destinations for family winter vacations among Jiangsu parents include Harbin, Sanya, Xi'an, Beijing, Shanghai, Guangzhou, Chengdu, Chongqing, Changsha, and Xishuangbanna, while international destinations include Singapore, South Korea, Malaysia, Indonesia, Vietnam, Iceland, Italy, France, New Zealand, and Spain [2] - The demand for mid-to-high-end customized travel products is relatively high, with domestic itineraries typically lasting 5 to 7 days and international trips ranging from 5 to 10 days [2] Group 2 - The upcoming New Year's holiday has seen a rapid increase in search and consultation heat for "internet celebrity cities" and county destinations, with places like Quanzhou experiencing over a 5-fold increase in interest due to its cultural attractions [3] - Other destinations such as Libo, Tengchong, and Shangrao have also seen their search and consultation heat increase by over 3 times in the past 10 days [3] - Guangde has gained popularity due to its unique local offerings, becoming a "dark horse" in the winter tourism market, attracting many visitors during the New Year period [3]

Core Viewpoint - Jinjiang Hotels is accelerating its layout in the vacation hotel segment by launching four senior-friendly vacation products in Yunnan, Hainan, and Sichuan by Q3 2025, aiming to enhance brand differentiation through targeted offerings for the silver economy and family travel [1] Financial Performance - For the first three quarters of 2025, Jinjiang Hotels reported revenue of 10.241 billion yuan, a year-on-year decrease of 5.09% - The net profit attributable to shareholders was 746 million yuan, down 32.52% year-on-year - The decline in revenue and profit is primarily attributed to a reduction in non-recurring income, as there were no similar gains from asset disposals in 2025 compared to 2024, along with a decrease in fair value changes of financial assets [1] Social Responsibility Initiatives - Jinjiang Hotels has implemented a "light renovation, heavy experience" approach for senior-friendly services in its domestic limited-service hotel segment, focusing on three dimensions: attentive service, safety assurance, and healthy dining [1] - The company aims to reshape service standards for senior-friendly products throughout the entire guest experience, from pre-stay to post-stay [1] Accessibility Initiatives - In the South China region, Jinjiang Hotels has launched a "visually impaired friendly" service pilot, collaborating with a professional design team to develop service standards that ensure safety, quick response, and respect for dignity and privacy [2] - The company has also introduced a "guide dog reception notice" to reaffirm its commitment to accommodating guide dogs [2]