Core Viewpoint - The article highlights the successful collaboration between a traditional leather craftsman from Inner Mongolia and a fellow countryman in the United States, showcasing the potential for local artisans to reach international markets through modern technology and social media [1][4]. Group 1: Company Overview - Mengkebao Lide, a 50-year-old leather craftsman from Ordos, Inner Mongolia, has transformed unsold sheepskin into high-quality leather products by integrating traditional craftsmanship with modern technology [1][3]. - The product range includes various leather items such as boots, bags, gloves, and coats, as well as home accessories like car seat covers and horse gear, indicating a diverse product offering [3]. Group 2: Market Expansion - The collaboration with Gadu Di, a fellow countryman in the U.S., has led to increased visibility and orders for Mengkebao Lide's leather products in the American market, demonstrating the potential for overseas sales [4]. - The couple has embraced digital transformation by combining online and offline sales strategies, participating in trade fairs, and utilizing social media platforms to promote their products [4]. Group 3: Future Aspirations - Mengkebao Lide expresses a strong desire to expand the reach of traditional leather products beyond local markets, aiming to share the cultural stories behind their craftsmanship with a global audience [4].