Core Viewpoint - The upcoming Year of the Horse in 2026 is driving a surge in festive products featuring horse elements, creating a vibrant consumer atmosphere and reflecting people's aspirations for a prosperous new year [1][3]. Group 1: Consumer Trends - Various horse-themed festive products have been launched, becoming popular in supermarkets and enhancing the celebratory atmosphere for the upcoming Spring Festival [1]. - Items such as horse-shaped decorations, plush toys, and red envelopes with auspicious phrases like "马到成功" (success at once) are particularly appealing to consumers [1][2]. - The demand for horse-themed products is driven by their affordable pricing and positive cultural significance, leading to increased sales since late December [1][2]. Group 2: Jewelry Market - Gold jewelry, considered a "hard currency" in the New Year market, is seeing innovation with horse-themed designs, including cute pendants and bracelets that combine cultural elements with modern fashion [2]. - Sales of horse-themed gold jewelry have steadily increased since the New Year holiday, attracting a diverse customer base, including those celebrating their zodiac year and gift buyers [2]. - The trend of pairing horse-themed pendants with red strings for bracelets is popular, reflecting a blend of aesthetics and cultural significance [2]. Group 3: Market Outlook - The "horse year exclusive" products cater to diverse consumer needs, showcasing a trend towards meaningful and practical products [3]. - The ongoing consumer enthusiasm for horse-themed items is expected to continue, providing a boost to the economy during the Spring Festival [3].