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海南自贸港政策红利持续显效 入境游市场火热特色文化体验受欢迎
Yang Shi Wang· 2025-12-01 09:21
Core Insights - Hainan Free Trade Port is experiencing a surge in inbound tourism, with foreign visitors increasingly interested in unique cultural experiences beyond traditional beach activities [1][9] Group 1: Inbound Tourism Growth - Hainan received 1.1071 million overnight inbound tourists from January to October 2025, marking a 29.5% year-on-year increase [9] - The proportion of tourists from Russian-speaking countries accounts for nearly 40% of the total inbound visitors [9] Group 2: Tourist Preferences - Foreign tourists are shifting their focus from superficial beach experiences to more in-depth cultural activities, such as traditional Chinese medicine and local folklore [1][6] - A notable increase in Russian and Kazakhstani tourists has been observed, leading to local businesses adapting by providing Russian language services [4][6] Group 3: Market Expansion - Travel agencies are expanding their offerings from the Sanya area to include broader regions like Haikou, with a focus on cultural tourism [12]