Group 1 - The tourism market for the Dragon Boat Festival in 2025 is characterized by a deep integration of traditional cultural experiences and modern consumer demands, with local and surrounding travel dominating, an increase in long-distance travel popularity, and cross-border experiences and cultural consumption emerging as new highlights [1][2] - Data from Tuniu and Tongcheng Travel indicate that local and surrounding travel will be the most popular choices for the 3-day holiday, with a peak in bookings expected before the holiday [1][2] - The main travel areas within a 2-hour high-speed rail radius include the Yangtze River Delta, Beijing-Tianjin-Hebei, Pearl River Delta, and Sichuan-Chongqing regions, with popular routes such as Beijing-Qinhuangdao and Chengdu-Leshan [1] Group 2 - The cultural attributes of the Dragon Boat Festival, recognized as the first Chinese traditional festival included in the UNESCO Intangible Cultural Heritage list, are driving tourism consumption, particularly in the Beijing-Tianjin-Hebei, Pearl River Delta, and Sichuan-Chongqing regions [2] - There has been a significant increase in search volume for keywords related to the festival, with terms like "Dragon Boat" and "Zongzi" seeing a 220% increase compared to the previous month [2] - The top ten popular destinations for folk tourism during the festival include Chengdu, Hangzhou, Foshan, Suzhou, Tongren, Nanning, Huaihua, Dongguan, Miluo, and Suqian, featuring various dragon boat races and intangible cultural heritage activities [2] Group 3 - Following the Dragon Boat Festival, there is an anticipated increase in international travel as parents reward their children for completing the national college entrance examination, with international flight prices rising nearly 20% on June 7 [3] - The average price of international tickets is expected to peak at around 3000 yuan by June 17, reflecting strong demand for outbound travel during the upcoming summer season [3] - Observations indicate that there is a window of opportunity for cost-effective international travel before the holiday rush, with ticket prices for routes like Kunming to Paris and Fuzhou to New York remaining below 3000 yuan and 4000 yuan, respectively [3]