Group 1: Holiday Travel Trends - The Dragon Boat Festival saw a significant increase in domestic travel, with 119 million trips taken, representing a 5.7% year-on-year growth, and total spending reaching 42.73 billion yuan, up 5.9% [1] - The festival's activities included cultural experiences such as dragon boat racing and making zongzi, which significantly boosted tourism in various regions, particularly in Foshan, where flight bookings surged by 138% [2] - The combination of the Dragon Boat Festival and Children's Day led to a notable rise in family travel, with bookings for family rooms increasing by over 50% [3] Group 2: Travel Preferences and Modes - Short-distance travel became the mainstream choice, with self-driving and high-speed rail being the primary modes of transportation, particularly in regions like the Yangtze River Delta and Pearl River Delta [4] - The demand for car rentals increased by approximately 30% during the holiday, indicating a preference for flexible travel options [4] Group 3: International Travel Insights - The Dragon Boat Festival also saw a surge in outbound travel, with popular destinations including Japan, Hong Kong, and Thailand, all within a 3-hour flight radius [5] - There was a significant increase in demand for overseas car rentals, particularly in Japan, where bookings rose by 36% [6] - Inbound tourism orders grew by nearly 90%, with a focus on regions like Hong Kong and Thailand, supported by various cultural tourism initiatives [6]

Group 1 - The Dragon Boat Festival holiday in Guangdong from May 31 to June 2, 2025, saw a total of 23.21 million visitors, representing a year-on-year increase of 20.6% [1] - The tourism revenue during the holiday reached 11.44 billion yuan, marking a year-on-year growth of 25.6% [1] - The average spending per visitor in Guangdong was 493 yuan, which is a 4.2% increase compared to the previous year [1] Group 2 - Major cities in Guangdong, including Guangzhou, Foshan, Dongguan, Zhongshan, and Shanwei, hosted various dragon boat races, integrating traditional customs with modern elements like drone performances and online streaming [1] - The 4A-level and above scenic spots in Guangdong received 7.26 million visitors during the holiday, reflecting an approximate 19% year-on-year increase [1] - The Gulongxia Scenic Area experienced a significant surge in visitors, welcoming 79,000 guests, which is a 220% increase year-on-year, due to its unique blend of adventure elements and immersive experiences [1] Group 3 - The Qingyuan Senbora Scenic Area offered a unique experience combining technology and tradition, featuring performances by robots and AI dogs during the holiday [2] - In Foshan's Shunde Changlu Tourism Resort, a giant rice dumpling weighing 3.8 tons was showcased, attracting many visitors eager to taste this culinary delight [2]

Group 1 - The tourism market for the Dragon Boat Festival in 2025 is characterized by a deep integration of traditional cultural experiences and modern consumer demands, with local and surrounding travel dominating, an increase in long-distance travel popularity, and cross-border experiences and cultural consumption emerging as new highlights [1][2] - Data from Tuniu and Tongcheng Travel indicate that local and surrounding travel will be the most popular choices for the 3-day holiday, with a peak in bookings expected before the holiday [1][2] - The main travel areas within a 2-hour high-speed rail radius include the Yangtze River Delta, Beijing-Tianjin-Hebei, Pearl River Delta, and Sichuan-Chongqing regions, with popular routes such as Beijing-Qinhuangdao and Chengdu-Leshan [1] Group 2 - The cultural attributes of the Dragon Boat Festival, recognized as the first Chinese traditional festival included in the UNESCO Intangible Cultural Heritage list, are driving tourism consumption, particularly in the Beijing-Tianjin-Hebei, Pearl River Delta, and Sichuan-Chongqing regions [2] - There has been a significant increase in search volume for keywords related to the festival, with terms like "Dragon Boat" and "Zongzi" seeing a 220% increase compared to the previous month [2] - The top ten popular destinations for folk tourism during the festival include Chengdu, Hangzhou, Foshan, Suzhou, Tongren, Nanning, Huaihua, Dongguan, Miluo, and Suqian, featuring various dragon boat races and intangible cultural heritage activities [2] Group 3 - Following the Dragon Boat Festival, there is an anticipated increase in international travel as parents reward their children for completing the national college entrance examination, with international flight prices rising nearly 20% on June 7 [3] - The average price of international tickets is expected to peak at around 3000 yuan by June 17, reflecting strong demand for outbound travel during the upcoming summer season [3] - Observations indicate that there is a window of opportunity for cost-effective international travel before the holiday rush, with ticket prices for routes like Kunming to Paris and Fuzhou to New York remaining below 3000 yuan and 4000 yuan, respectively [3]