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民生银行手机银行上线亲子专区,打造“民生同行”一站式亲子金融服务
Jiang Nan Shi Bao· 2026-01-20 06:27
Core Insights - China Minsheng Bank has launched a dedicated "Parent-Child Zone" on its mobile banking platform, aimed at enhancing financial services for families with children, integrating various financial products and educational resources [1][2][3] Group 1: Product Offerings - The "Parent-Child Zone" features a comprehensive product rights system under the "Minsheng Tongxing" brand, including children's accounts, wealth management tools, exclusive financial products, and non-financial benefits such as birthday gifts and financial literacy classes [1][2] - The core module, "Wealth Manager," provides age-appropriate services for children, allowing parents to manage accounts and guide children in financial planning and management [4][5] Group 2: Educational Integration - The initiative emphasizes the integration of financial services with educational support, aiming to foster financial literacy and responsible money management among children [2][5] - The platform includes features like "Baby Tasks," which encourage children to engage in household chores and learning activities, reinforcing the concepts of labor, reward, and financial planning [5][6] Group 3: Community Engagement - Minsheng Bank is actively conducting various offline financial literacy and public welfare activities across the country, extending financial education beyond the digital realm [6][7] - The bank collaborates with enterprises and NGOs to provide experiential learning opportunities for children, helping them understand business operations and social responsibilities [6][7] Group 4: Future Developments - The launch of the "Parent-Child Zone" marks a significant upgrade in the "Minsheng Tongxing" service system, with plans to continuously introduce more financial products and educational programs tailored to family needs [7] - The bank aims to create a seamless integration of online services and offline activities, enhancing the overall value of its parent-child financial services [7]