Core Viewpoint - The article highlights the success story of Nimrod Rotem and his company, Nimrod Electric Tools, which specializes in underwater electric tools and electric vacuum suction cups, emphasizing the importance of manufacturing in China for achieving product innovation and market growth [1][2][12]. Group 1: Company Overview - Nimrod Electric Tools was founded in Hong Kong in 2013, followed by the establishment of Nimrod Industry in Shenzhen in 2014, focusing on global distribution and manufacturing respectively [1][4]. - The company’s core products include underwater electric tools and a patented handheld electric vacuum suction cup, which can adhere to various surfaces and support weights up to 170 kg [2][3]. Group 2: Market Expansion and Sales Growth - Nimrod's products are sold in 45 countries, including the US, Europe, and Australia, with a significant presence in various applications within China [4][21]. - The company has experienced over 20% annual sales growth for three consecutive years, with sales of the electric suction cup reaching 20 million RMB in 2023 and a target of 50 million RMB for 2024 [5][21]. Group 3: Product Development and Innovation - The introduction of the GRABO brand electric vacuum suction cup in 2019 marked a significant growth point, with sales doubling annually since then, appealing to a wide range of consumers and industries [19][20]. - Future product developments include an automatic drilling tool and a small electric suction cup for camera stabilization, showcasing the company's commitment to innovation [24][31]. Group 4: Manufacturing and Supply Chain - The decision to manufacture in China was pivotal for the company, as it allowed for high-quality production and a complete manufacturing ecosystem [12][28]. - The company maintains control over costs and quality by self-managing production and sales, which has contributed to its brand value [28]. Group 5: Industry Position and Future Outlook - Nimrod positions itself as a leader in niche markets such as commercial diving and material handling in the flooring and tiling industries, with plans to further develop the Chinese market [27]. - The global electric tools market exceeded $30 billion in 2022 and is expected to grow at an annual rate of 5%-7%, indicating a favorable environment for Nimrod's continued expansion [26].