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研判2025!中国汽车修补涂料行业产业链、市场规模及重点企业分析:经济跃升驱动汽车消费扩容,保有量激增赋能后市场繁荣[图]
Chan Ye Xin Xi Wang· 2025-09-19 01:24
Core Viewpoint - The rapid economic development in China has significantly enhanced consumer purchasing power, leading to a continuous expansion in automotive consumption demand, which in turn drives a substantial increase in the number of vehicles owned. This trend injects strong momentum into the automotive aftermarket, particularly benefiting the automotive repair paint industry, which is experiencing a period of rapid growth due to ongoing demand for vehicle maintenance, accident repairs, and personalized color changes. The market size of China's automotive repair paint industry is projected to reach approximately 22.647 billion yuan in 2024, representing a year-on-year growth of 11.98% [1][8]. Industry Overview - Automotive repair paint is a specialized coating material used to repair surface damage on vehicles, such as scratches, collisions, and corrosion. It is a significant branch of automotive coatings, categorized by functions including primer, putty, intermediate paint, color paint, and clear coat. Its core functions include restoring the vehicle's appearance, preventing corrosion and rust, protecting the substrate, and extending the vehicle's lifespan. According to industry standards, it must match the original factory paint and possess excellent adhesion, weather resistance, chemical corrosion resistance, and decorative properties while meeting environmental requirements [2][4]. Industry Chain - The upstream of the automotive repair paint industry chain primarily includes raw materials such as resins (e.g., epoxy resin, acrylic resin, polyurethane, phenolic resin), pigments (e.g., titanium dioxide, iron oxide, azo pigments), solvents (e.g., isopropanol, butanone, PMA), and additives (e.g., dispersants, emulsifiers, leveling agents, curing agents). The midstream involves the production and manufacturing of automotive repair paint, while the downstream is mainly applied in the automotive industry [4]. Market Size - The automotive repair paint industry size is influenced by various factors, including vehicle ownership, usage rates, traffic accident rates, and repair rates. With the gradual recovery of the global economy, vehicle ownership and usage rates have significantly increased, directly driving comprehensive growth in the automotive repair paint market. In 2024, the global automotive repair paint market size is expected to reach approximately 15.7 billion USD, with a year-on-year growth of 3.29% [7][8]. Key Enterprises - The competitive landscape of China's automotive repair paint industry is characterized by "international brands dominating the high-end market and domestic companies rising in the mid-to-low-end market." International giants such as PPG, Axalta, and BASF occupy a significant share of the high-end market, especially in luxury vehicles and 4S store channels. Domestic companies like Yatu and Donglai Technology leverage cost-performance advantages and digital color matching systems to capture a substantial share of the mid-to-low-end market while accelerating penetration into the high-end segment [9][10]. Industry Development Trends 1. **Green and Low-Carbon Technology**: Driven by the "dual carbon" strategy, the automotive repair paint industry in China is accelerating its transition towards low VOC, water-based, and high solid content formulations. Leading companies like Donglai Technology have implemented water-based processes that reduce energy consumption by 40%, while Jinlitai has achieved a 30% reduction in carbon emissions through low-temperature curing technology [12][13]. 2. **Intelligent and Digital Transformation**: Intelligent color matching systems, robotic spraying, and digital twin workshops are becoming standard in the industry. Donglai Technology's "Color Cloud" system has achieved global color formula sharing, improving repair efficiency by 50%. The application of 5G and industrial internet in companies like Yatu enables remote fault diagnosis and predictive maintenance [13]. 3. **Emerging Demand and Overseas Expansion**: The demand for high-adhesion and weather-resistant coatings is surging due to lightweight materials in new energy vehicles. Domestic companies are accelerating overseas expansion, with Yatu exporting products to nearly 100 countries and achieving significant localization in the Russian market. The industry is expected to form a multi-dimensional structure characterized by high-end market dominance by international brands, competition among domestic companies in the mid-to-low-end market, and expansion into emerging markets [14].