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好博会 | 中国玻璃之都的茶具“狠人”:要做,就做别人仿不了的!
新浪财经· 2025-06-26 01:02
Core Viewpoint - The company has successfully transformed from exporting lead-free wine glasses to producing high-quality crystal glass tea sets, capitalizing on China's rich tea culture and the growing market demand for unique and aesthetically pleasing tea ware [3][4][6]. Group 1: Company Transformation - The company initially focused on exporting lead-free wine glasses but faced a significant decline in orders, leading to a strategic pivot towards tea ware production [3][4]. - After extensive market research, including visits to Japan, the company identified opportunities in the tea culture sector, which prompted the shift to crystal glass tea sets [3][6]. - The company has eliminated all export operations to fully concentrate on tea ware, establishing itself as a leading player in the crystal glass tea set market with over a thousand products and revenue exceeding ten million [4][6]. Group 2: Product Development and Strategy - The company maintains a high product yield rate of over 90% due to its mastery of traditional glass-blowing techniques, which enhances its competitive edge [6][9]. - The design team faced challenges in transitioning from Western-style wine accessories to Eastern tea ware, requiring numerous design iterations and testing [8][9]. - The company plans to diversify its product offerings to attract a broader customer base, emphasizing the importance of providing multiple design options [10]. Group 3: Innovation and Market Positioning - The company is leveraging AI technology in its design process, significantly improving efficiency by generating diverse design concepts quickly [12]. - There is a strategic focus on developing high-end products in the crystal glass tea ware segment to gain pricing power and establish a strong brand identity [12]. - The company aims to collaborate with partners that share a vision for "niche, quality, and creativity," which aligns with its long-term positioning strategy [12].