Core Viewpoint - The "Water Charm Jiangsu" promotional initiative aims to enhance the brand influence of Jiangsu's tourism by exploring and showcasing the province's diverse tourism resources and unique products through a series of media-led activities [1] Group 1: Event Overview - The event, organized by the Provincial Department of Culture and Tourism in collaboration with China Jiangsu Network, commenced on August 7 in Nanjing [1] - A team consisting of over 10 national and provincial mainstream media outlets, as well as social media influencers and university bloggers, will visit 40 key tourist destinations across the province [1] Group 2: Focus Areas - The initiative will focus on various tourism sectors including rural tourism, industrial tourism, sports tourism, educational tourism, and ecological tourism [1] - New tourism experiences and business models such as themed tourist trains, tourism performances, low-altitude flights, and travel linked to events and music will be highlighted [1] Group 3: Goals and Impact - The activity aims to comprehensively showcase the unique charm of Jiangsu's cultural tourism and reflect beneficial explorations, innovative measures, and successful experiences in tourism promotion [1] - The initiative is expected to enhance the recognition and reputation of Jiangsu as a tourist destination, supporting the province's goal of becoming a strong tourism hub and a significant global tourist destination [1]