Core Insights - The charity trust business of trust companies has traditionally focused on rural revitalization and educational assistance, but the increasing diversity of social needs requires innovative business models for high-quality development [1] - Trust companies must adapt their charity trust services to local conditions, identifying regional pain points and opportunities to create tailored products and services [1] Group 1: Focus Areas of Charity Trusts - Charity trusts are primarily concentrated in three areas: education, rural revitalization, and healthcare, with 42, 23, and 9 registrations respectively in the first half of 2025 [2] - Zhongcheng Trust has registered a total of 68 charity trusts with a scale exceeding 200 million yuan, benefiting 460,000 people, focusing mainly on education and rural revitalization [2] - The "Yongzhuo Holdings Yonglian Village Rural Revitalization Charity Trust" established by Zhongcheng Trust has a registration scale of 100 million yuan and has already disbursed 20 million yuan for charitable purposes [2] Group 2: Innovative Charity Trust Projects - The "Hanguangxin. Hailiang Digital Intelligence Common Prosperity Charity Trust" is a significant innovation, utilizing data asset rights as trust property for charity, marking a first in the domestic charity trust sector [4] - Zhongyuan Trust has established 24 charity trusts with a management scale exceeding 14 million yuan, focusing on long-term support for rural schools through various initiatives [3] - Jianxin Trust's "Anxin Good Nurturing" charity trust has attracted participation from multiple enterprises, enhancing emergency rescue capabilities in local nursing homes [3] Group 3: Regional Adaptation and Practices - Trust companies in regions like Yunnan, Xinjiang, Shandong, and Tibet are developing charity trusts tailored to local needs, contributing to social development and providing diverse practical experiences [6] - Yunnan Trust has initiated the "Yunxin Yun Charity - Green Foundation - Yunnan Rare Endangered Species Protection Charity Trust," focusing on ecological protection and rural revitalization [6] - Shandong Trust has emphasized education, with 21 out of 24 new registrations related to educational initiatives, totaling 30.16 million yuan [7] Group 4: Future Outlook - The combination of regional characteristics and professional trust services is expected to enhance the development of charity trusts, leading to greater contributions to high-quality public welfare [8]

通过慈善中国官网数据以及调研分析，《金融时报》记者发现，各地信托公司作为连接本地资源与 公益需求的重要纽带，能否立足区域实际情况，挖掘本土化的公益痛点与发展机遇，设计出贴合地方特 色的慈善信托产品与服务方案，直接关系到慈善信托的落地效果与影响力。 长期以来，信托公司开展的慈善信托业务多聚焦于乡村振兴与教育帮扶等领域，随着社会需求的日 益多元化、公益场景的不断丰富，信托公司如何实现业务模式的创新突破，成为行业高质量发展的关键 课题。 我国地域辽阔，不同地区在经济发展水平、社会需求等方面存在显著差异，这也决定了慈善信托业 务不能采取"一刀切"的模式。 聚焦一 信托公司的守正与创新 在信托目的方面，慈善信托关注领域相对集中，教育、乡村振兴和医疗是关注最多的三个领域。中 国公益研究院根据慈善中国平台数据整理后发现，上述三个领域在2025年上半年分别备案42单、23单和 9单。体现出委托人和受托人愈发从慈善信托开展的效率和精准度入手，寻求用更短的时间、更匹配的 资源，有效达成慈善目的。 中诚信托在全国累计备案慈善信托68单，备案规模超过2亿元，遍布4个省/直辖市，惠及群众46万 人次，其中，教育与乡村振兴是其主要发力领 ...