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永辉超市(601933):轻装上阵,永辉焕新出发
Dongguan Securities· 2025-07-22 09:33
Investment Rating - The report assigns an "Accumulate" rating to Yonghui Supermarket (601933) for the first time [1]. Core Viewpoints - Yonghui Supermarket is a leading chain supermarket in China, ranking second in sales in 2023 with a revenue of 85.55 billion yuan, following Walmart China [5][13]. - The company is undergoing significant reforms, including a comprehensive store renovation strategy inspired by the "Pang Donglai model," which aims to enhance operational efficiency and improve profitability [5][61]. - The strategic investment from Miniso has accelerated the company's transformation, with plans to complete renovations on approximately 200 stores by 2025 while closing 250-350 underperforming stores [5][61]. Summary by Sections 1. Company Overview - Yonghui Supermarket was established in 2001 and has rapidly expanded, becoming a benchmark for integrating fresh produce into modern supermarkets [13]. - The company has faced challenges due to the pandemic and competition from online retail, leading to a reduction in store numbers and a focus on cost control [13][14]. 2. Investment Highlights - The company has initiated a comprehensive reform since June 2024, focusing on employee compensation, store layout, product restructuring, and supply chain optimization [5][37]. - The "Pang Donglai model" has been adopted to enhance customer experience and operational efficiency, with significant improvements in store performance observed post-renovation [5][74]. 3. Financial Performance - The company's revenue has declined from 93.20 billion yuan in 2020 to 67.57 billion yuan in 2024, with a net loss of 1.465 billion yuan in 2024 [17]. - Despite short-term losses due to store closures and renovations, the long-term outlook is positive as operational efficiency is expected to improve [5][17]. 4. Market Position and Competitive Landscape - Yonghui Supermarket's sales in 2023 were 85.55 billion yuan, a 12.7% decrease year-on-year, while competitors like Walmart and emerging brands like Hema and Pang Donglai have shown growth [34]. - The shift towards quality and consumer experience is driving the transformation of traditional supermarkets, with Yonghui adapting to these market demands [26][30]. 5. Strategic Changes and Future Outlook - The company plans to complete the renovation of 200 stores by 2025, with a focus on enhancing product quality and customer service [61][74]. - The strategic investment from Miniso is expected to further support Yonghui's transformation and operational improvements [61].