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拿下三项品类销量第一,“中国打印领导品牌”汉印强势崛起
Sou Hu Wang· 2025-07-23 02:19
Core Viewpoint - The article highlights the rise of Hanprint as a leading player in the Chinese printing industry, achieving significant market share and breaking through foreign monopolies in key technology areas, thereby contributing to China's strategic goal of technological self-sufficiency and digital security [2][20]. Industry Overview - The global technology competition has prompted China to focus on "self-sufficiency in key areas," advancing technologies such as AI, 5G, and smart manufacturing, with the printing industry emerging as a critical sector for national digital security [1]. - The domestic printing market has historically been dominated by foreign brands, leading to vulnerabilities in core technologies and potential information leaks [1]. Company Achievements - Hanprint has achieved "three firsts" in the printing industry for 2024, including the highest sales of domestic instant photo printers, express waybill printers, and portable A4 printers, showcasing its deep penetration in both consumer and industry markets [2][20]. - The company has established a modern production base in Xiamen, covering 100,000 square meters, with a complete manufacturing system that includes 22 core production lines and over 400 R&D personnel supporting 785 authorized patents [5][20]. Technological Breakthroughs - Hanprint has successfully developed and mass-produced thermal printing cores, capturing a 30% share of the global thermal printer core market as of 2023, positioning itself as a leader in this segment [6][8]. - The company has created a complete technical system that includes breakthroughs in laser imaging, image processing, and system compatibility, enhancing China's capabilities in digital information security [9][20]. Market Strategy - Hanprint is not only focused on replacing foreign products but is also innovating across multiple dimensions, including the development of unique products for various market segments such as instant photography, e-commerce logistics, and portable printing [11][20]. - The company has built an ecosystem of cooperation with major logistics firms, ensuring its products dominate the market with billions of printed waybills daily, supported by its leading thermal printing technology [15][20]. Future Outlook - Hanprint aims to continue its trajectory of innovation and market leadership, reinforcing its role as a key player in the high-quality development of the Chinese printing industry, while also contributing to national strategic goals of technological independence and security [20].