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MUJI無印良品携众多新品亮相第八届进博会
Xin Lang Cai Jing· 2025-11-06 10:50
Core Insights - The 8th China International Import Expo (CIIE) opened in Shanghai, with MUJI showcasing its commitment to the Chinese market under the theme "The Beauty of Cultivation" [1] - MUJI has benefited from China's high-level openness and excellent business environment, leading to a significant increase in membership, locally co-created product series, and partnerships with local supply chains [1] - China is MUJI's largest overseas market, with continuous sales growth and an increase in store count, reaching 422 stores by the end of August 2025 [1] Localization Strategy - Since 2019, MUJI has implemented a localization strategy by establishing a local product development team in China, creating a complete industrial chain from design to sales [2] - The company has expanded its product variety and development capabilities, exemplified by the launch of the hemp series sourced from Heilongjiang Province [2] - At the CIIE, MUJI introduced the globally launched 2026 Spring/Summer hemp product series, featuring collaborations with young Chinese designers, showcasing local materials and innovative designs [2]