Core Insights - MUJI is participating in the 8th China International Import Expo with the theme "The Beauty of Cultivation," marking its 20th anniversary in the Chinese mainland market [1] - The Chinese market is MUJI's largest overseas market, with continuous sales growth and an increase in both revenue and profit [1] - As of August 2025, MUJI has 422 stores in mainland China, reflecting its confidence in the future of the Chinese market [1] Group 1 - MUJI has achieved year-on-year sales growth for 12 consecutive months in mainland China, indicating a strong overall development trend [1] - The company has established a local product development team in China since 2019, allowing it to better understand consumer needs and create products that meet those demands [1] - MUJI's strategy includes leveraging China's robust supply chain to create a complete industrial chain from product design to market sales [1] Group 2 - Under its localization strategy, MUJI is expanding its product variety and enhancing development capabilities, focusing on respecting natural resources and local environments [2] - The company launched a new hemp product series at the expo, made from locally sourced materials, showcasing collaboration with young Chinese designers [2] - MUJI's commitment to local sourcing and production aligns with its brand philosophy of "natural power," resonating with current consumer values [2]

Core Insights - The 8th China International Import Expo (CIIE) opened in Shanghai, with MUJI showcasing its commitment to the Chinese market under the theme "The Beauty of Cultivation" [1] - MUJI has benefited from China's high-level openness and excellent business environment, leading to a significant increase in membership, locally co-created product series, and partnerships with local supply chains [1] - China is MUJI's largest overseas market, with continuous sales growth and an increase in store count, reaching 422 stores by the end of August 2025 [1] Localization Strategy - Since 2019, MUJI has implemented a localization strategy by establishing a local product development team in China, creating a complete industrial chain from design to sales [2] - The company has expanded its product variety and development capabilities, exemplified by the launch of the hemp series sourced from Heilongjiang Province [2] - At the CIIE, MUJI introduced the globally launched 2026 Spring/Summer hemp product series, featuring collaborations with young Chinese designers, showcasing local materials and innovative designs [2]