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江淮第一 远程杀进前四 重汽发力新能源 9月轻卡影响力榜单出炉 | 头条
第一商用车网· 2025-10-12 13:30
Core Insights - The "Light Truck First Influence Index" for major domestic light truck brands reached a total score of 1403 in September 2025, marking a 7.2% increase from August 2025 and a 0.6% increase year-on-year from September 2024 [1][3]. Brand Rankings - The top three brands in the "Light Truck First Influence Index" for September 2025 are: 1. JAC 1 Truck with a score of 297 2. Dongfeng Light Truck with a score of 236 3. FAW Jiefang Light Truck with a score of 224 [2][15]. Market Trends - The light truck market showed signs of recovery in September, with increased marketing activities from various brands, leading to a natural rise in scores [3][6]. - New products and electric vehicles emerged as the biggest trends, with significant visibility during the "September 3rd Military Parade" [3]. Key Events and Product Launches - JAC 1 Truck launched the L9 PLUS version, featuring a new generation of National VI engine with 170 horsepower and 450 Nm torque, emphasizing performance, reliability, and comfort [7]. - The launch of the Farizon Star Intelligent F3E aimed to address key pain points in urban logistics, boasting a range of 360 kilometers and fast charging capabilities [10]. - China National Heavy Duty Truck (CNHTC) signed a contract for 100 units of HOWO electric light trucks, enhancing their market presence in urban and intercity logistics [12]. - Qingling Motors partnered with Yunwei Hydrogen Energy to promote 300 units of hydrogen fuel cell refrigerated trucks, marking a significant step in the commercialization of hydrogen energy in logistics [12]. Competitive Landscape - JAC 1 Truck maintained a clear lead in the rankings, while Farizon Light Commercial Vehicles moved up three places to fourth [14][20]. - Dongfeng Light Truck continued to hold the second position, actively engaging in promotional activities including a self-produced micro-drama [18]. - FAW Jiefang Light Truck retained its third position, launching a live event to enhance brand engagement [20]. Future Outlook - As the light truck market continues to recover, brands are expected to introduce more innovative products and marketing strategies in October 2025 [21].