Core Insights - The seventh Jiangxi "Ecological Poyang Lake · Green Agricultural Products" Trade Expo facilitated a total of 1,498 intended orders, amounting to 2.07 billion yuan [1] - The direct transaction amount at the expo reached 31.18 million yuan [1] - Online sales during the Jiangxi Quality Agricultural Products New Year Festival totaled 604 million yuan, with the "Gan Nong Bao" online exhibition area generating over 2 million yuan in sales [1]

Group 1 - The event "Jiangxi Good Products New Year Season" was held in Nanchang to promote high-quality agricultural products and traditional brands, aligning with national agricultural modernization strategies and the "14th Five-Year Plan" [1][8] - The event featured a multi-faceted approach including exhibitions, experiences, and live streaming to enhance market credibility and consumer potential for quality agricultural products [1][8] - The theme "Anchoring the 14th Five-Year Plan, Empowering Urban-Rural Prosperity" was emphasized, showcasing a collaborative model involving government, media, platforms, and brands for convenient online and offline purchasing [1][3] Group 2 - The event created an immersive experience with cultural decorations, enhancing the festive atmosphere while promoting local products [3][7] - Various specialized activities such as skill demonstrations, farmer support presentations, and local product promotions were conducted to deepen public understanding of Jiangxi's quality offerings [7][8] - The event served as a significant platform for showcasing Jiangxi's agricultural products and traditional brands, contributing to rural revitalization and urban-rural integration [8]