Group 1 - The event "Jiangxi Good Products New Year Season" was held in Nanchang to promote high-quality agricultural products and traditional brands, aligning with national agricultural modernization strategies and the "14th Five-Year Plan" [1][8] - The event featured a multi-faceted approach including exhibitions, experiences, and live streaming to enhance market credibility and consumer potential for quality agricultural products [1][8] - The theme "Anchoring the 14th Five-Year Plan, Empowering Urban-Rural Prosperity" was emphasized, showcasing a collaborative model involving government, media, platforms, and brands for convenient online and offline purchasing [1][3] Group 2 - The event created an immersive experience with cultural decorations, enhancing the festive atmosphere while promoting local products [3][7] - Various specialized activities such as skill demonstrations, farmer support presentations, and local product promotions were conducted to deepen public understanding of Jiangxi's quality offerings [7][8] - The event served as a significant platform for showcasing Jiangxi's agricultural products and traditional brands, contributing to rural revitalization and urban-rural integration [8]