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汪峰教你学音乐
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30天299元,直播一次卖出超5600套!歌手汪峰上台卖课:“近百人的团队花了3个多月录制”
新华网财经· 2025-07-21 12:07
Core Viewpoint - The article discusses the launch of "Future Music Academy" by singer Wang Feng, which includes an online music course priced at 299 yuan, featuring 30 pre-recorded lessons and 3 live sessions with professional music teachers [1][6]. Summary by Sections Course Details - The course consists of 30 recorded lessons and 3 live sessions, covering various aspects of music, including rhythm, the origins of modern pop music, and emotional expression in singing [1][4]. - The course is designed for beginners, with a 30-day completion timeline and assessments for advanced learning opportunities, including participation in Wang Feng's live events [6][11]. Marketing and Sales Performance - Wang Feng promoted the course through social media, including multiple videos demonstrating singing techniques [6]. - Initial sales figures showed a disappointing performance, with only about 425 courses sold on Douyin as of July 21, despite a previous live session selling over 5,600 courses in one day, generating approximately 1.67 million yuan in revenue [7][11]. Company Background - "Future Music Academy" is associated with Beijing Xiangxin Weilai Education Consulting Service Co., Ltd., established in April 2023, with Wang Feng as the actual controller and beneficiary [14]. - The trend of celebrities entering the education sector has been noted, with comparisons to other stars like Wu Yanzu, who also faced scrutiny regarding the quality of their courses [14].