8月底，68岁的@向太陈岚 不再卖9.9元的面膜，而是开始推销一套售价399元的《向太向上闺蜜圈》课程，号称能帮普通人"链接高质量圈层网络"。 课程推出后，引发了网友们热议。目前这套课程在抖音、小红书、视频号三个平台的总销售额已超过200万。 图片源自抖音、小红书、视频号 拥有大量商业地产，手握影视公司、身家百亿的豪门阔太，@向太陈岚 本来就不缺这三瓜两枣。为什么要来直播卖课？跟随「克劳锐」的视角，一起来 看看吧。 阔太"下海"，谁在为豪门导师买单？ 作为香港娱乐圈的大姐大，@向太陈岚 制作了众多经典影片，如《赌侠》《瘦身男女》《钟无艳》等，后在娱乐影视、房地产等多领域广泛投资。可见 她本身就是眼光毒辣精准的企业家与资本弄潮儿。 2022年12月，@向太陈岚 在抖音开启直播首秀，手戴80克拉钻戒，却卖着9.9元的面膜、19.9元的珊瑚绒睡衣。这场被称为"豪门体验生活"的直播，因为 选品与身份的割裂感引发网友热评，向太也注意到是时候需要转型了。 图片源自抖音 在转型摸索的过程中，@向太陈岚 发现了新的流量密码，从带货主播变身成为知识导师。一次录制，永久收钱，不用建供应链、不用管售后，靠着人设 和故事，一张嘴就能 ...

Core Viewpoint - The article discusses the trend of celebrities, particularly in the entertainment industry, selling online courses aimed at personal development and success, highlighting the financial success and market dynamics of this phenomenon [5][19][20]. Group 1: Celebrity Course Selling - Chen Lan, known as "Xiang Tai," launched a course titled "Xiang Tai's Upward Social Circle," priced at 399 yuan, which has generated nearly 2 million yuan in sales across multiple platforms within a few days [5][9]. - The course consists of recorded and live sessions, focusing on themes of personal success and happiness, appealing to young workers seeking guidance [9][10]. - The trend of celebrities selling courses is becoming crowded, with many stars leveraging their fame and life experiences to attract buyers, despite criticisms regarding the depth and authenticity of the content [14][18]. Group 2: Market Dynamics - The knowledge payment industry in China has seen significant growth, with market size increasing from 2.65 billion yuan in 2016 to 112.65 billion yuan in 2022, and projected to reach 280.88 billion yuan by 2025 [21]. - The low cost of entry for celebrities to enter the course-selling market, combined with their built-in audience, makes it an attractive avenue for monetization [20][21]. - The article notes that the emotional value of these courses often outweighs their practical value, as many consumers are drawn to the perceived wisdom and life experiences shared by celebrities [18][24]. Group 3: Consumer Behavior - Consumers, often feeling lost or overwhelmed, are willing to invest in these courses for psychological comfort, as the price point of 399 yuan is seen as accessible [23][24]. - The courses are marketed as a way to connect with high-quality social networks and gain insights into personal development, appealing to individuals seeking to improve their lives [10][12]. - The phenomenon reflects a broader societal trend where individuals look to external sources for guidance in navigating personal and professional challenges [23].

近日，#伊能静向太汪峰等都开始卖课了# 相关话题引发关注。相关信息显示，向太陈岚开卖自己的知识付费课程《向太向上闺蜜圈》，售价为599元，券 后价为399元。目前向太陈岚在多平台店铺中，均上架了此课程。 《听筒Tech》统计发现，截至9月3日，三大平台（抖音、视频号、小红书）中该课程累计售出5000余份，销售额超200万元。 早前，女星伊能静也在社交平台开卖自己的《高能量女性成长课》、歌手汪峰直播开课教人唱歌，导演王晶也开启了"导演课"的线上培训。 实际上，明星们"搞钱"这件事，从来就不是新闻，从早期的开餐馆、搞投资，再到后来的做潮牌，明星做生意，通常以"草草了事"收场。 如今，他们正在从直播带货转向知识付费的新战场，但红人就能做好卖课生意吗？显然，这又是一个好问题。 01 明星卖课，疯狂收割 一贯在外界营造"女强人"、"正能量"的向太陈岚，又引发关注了。 近日，据媒体报道，向太陈岚的《向太向上闺蜜圈》课程在抖音、视频号和小红书等平台热卖。 向太卖的什么课？官方的介绍是可以帮助购买者"稳定内核、摆脱内耗"，同时还可以助其"经营好家庭、事业、财富与关系。"而用网友的话来说，便 是"情商课"。 在吴彦祖在线教英语 ...

Core Insights - The article discusses the rise of celebrity-led online courses, particularly focusing on the success of "Xiang Tai Xiang Shang Gui Mi Quan" by Xiang Tai Chen Lan, which combines success and happiness studies to attract a wide audience [2][8][12]. Group 1: Course Details - The course is available in both recorded and live formats, with three sessions currently online, each lasting 10 to 20 minutes [2][13]. - The entry fee to join the "Xiang Tai Gui Mi Quan" is 399 yuan, and as of September 2, the total sales across platforms like Douyin, WeChat Video, and Xiaohongshu reached nearly 2 million yuan [2][10]. - The course aims to help participants "stabilize their core and eliminate internal conflicts," covering aspects such as personal growth, career, family, finances, and social connections [8][12]. Group 2: Celebrity Influence - At 68 years old, Xiang Tai presents herself as a high-energy figure, contrasting with younger individuals who may feel disillusioned [3][10]. - Xiang Tai's content has gained significant traction, with her short videos on topics like marriage and personal empowerment garnering hundreds of thousands of views [4][6]. - The celebrity's approach to selling courses taps into the growing trend of knowledge monetization, where personal experiences and insights are packaged for sale [18][35]. Group 3: Market Trends - The knowledge payment industry in China has seen substantial growth, with market size increasing from 2.65 billion yuan in 2016 to 112.65 billion yuan in 2022, and projected to reach 280.88 billion yuan by 2025 [36]. - The article highlights the crowded market of celebrity courses, with many stars entering the space, making it increasingly competitive [21][28]. - The phenomenon of celebrities selling courses is seen as a low-cost way to monetize their personal brand, leveraging their existing fan base for additional revenue streams [35][36].

Core Insights - The rise of celebrities selling online courses reflects a growing trend in the knowledge payment industry, with significant sales figures indicating strong market demand [1][4][31] - The courses often focus on personal development themes, such as success and happiness, appealing to a wide audience seeking guidance in their lives [2][4][11] Group 1: Course Offerings and Sales - The course "向太向上闺蜜圈" was launched by celebrity Chen Lan, featuring content on success and happiness, with a total sales figure of nearly 2 million yuan across multiple platforms by September 2 [1][4] - The course is priced at 599 yuan, with a discounted price of 399 yuan, and includes a series of recorded and live sessions [4][9] - The course content includes personal stories and theories on success, with a focus on family background and career development [9][11] Group 2: Market Dynamics and Celebrity Influence - The knowledge payment market in China has seen substantial growth, with the market size increasing from 2.65 billion yuan in 2016 to 112.65 billion yuan in 2022, and projected to reach 280.88 billion yuan by 2025 [31] - Celebrities leverage their fame and personal experiences to attract customers, often leading to high sales volumes despite varying levels of content quality [28][30] - The trend of celebrities selling courses has created a crowded market, with many stars entering the space, leading to questions about the authenticity and value of the content offered [15][26][30]

Core Viewpoint - The phenomenon of celebrities selling online courses is growing, but the long-term value of knowledge paid by celebrity influence is questionable [5][10][30] Group 1: Celebrity Course Sales - Celebrities like Wang Feng and others are leveraging their influence to sell online courses, with Wang Feng's music course priced at 299 yuan, promising to teach creation in 30 days [3][5] - The sales figures reveal a stark contrast; Wang Feng's live session sold 5,600 courses, while the average daily sales for his associated music academy are only 30 [6][10] - Other celebrities, such as Wang Leehom, also face challenges, with his high-priced course selling only 626 units, indicating a struggle in sustaining sales [13] Group 2: Consumer Perception and Trust Issues - Many consumers are purchasing courses based on the illusion of connection with their idols rather than the actual value of the content [15][20] - The initial excitement fades as users scrutinize the course content, leading to dissatisfaction when they find it lacks depth compared to free resources available online [17][20] - The rise of piracy is undermining the value of these courses, with counterfeit versions being sold at significantly lower prices, further eroding consumer willingness to pay for original content [20][22] Group 3: Lessons from Established Educational Models - Successful educational models, like Niu Ban Music School, focus on content quality and clear outcomes rather than celebrity branding [23][25] - These models emphasize ongoing engagement and measurable progress, contrasting with the one-time sales approach of celebrity courses [25][29] - Personalized services and community engagement are essential for enhancing user experience and retention, which celebrity courses often lack [29][30]

Core Viewpoint - The article discusses the launch of "Future Music Academy" by singer Wang Feng, which includes an online music course priced at 299 yuan, featuring 30 pre-recorded lessons and 3 live sessions with professional music teachers [1][6]. Summary by Sections Course Details - The course consists of 30 recorded lessons and 3 live sessions, covering various aspects of music, including rhythm, the origins of modern pop music, and emotional expression in singing [1][4]. - The course is designed for beginners, with a 30-day completion timeline and assessments for advanced learning opportunities, including participation in Wang Feng's live events [6][11]. Marketing and Sales Performance - Wang Feng promoted the course through social media, including multiple videos demonstrating singing techniques [6]. - Initial sales figures showed a disappointing performance, with only about 425 courses sold on Douyin as of July 21, despite a previous live session selling over 5,600 courses in one day, generating approximately 1.67 million yuan in revenue [7][11]. Company Background - "Future Music Academy" is associated with Beijing Xiangxin Weilai Education Consulting Service Co., Ltd., established in April 2023, with Wang Feng as the actual controller and beneficiary [14]. - The trend of celebrities entering the education sector has been noted, with comparisons to other stars like Wu Yanzu, who also faced scrutiny regarding the quality of their courses [14].