Core Insights - The article emphasizes the shift in cross-border e-commerce from a price-driven model to one focused on branding and consumer experience, particularly for small and medium-sized sellers [2][16]. Group 1: Market Dynamics - The current landscape of international trade is characterized by uncertainty, leading to a demand for higher quality and better consumer experiences, making low-price competition unsustainable [2][16]. - Small and medium-sized sellers face resource limitations, which necessitate a more strategic approach to branding and market positioning [2][16]. Group 2: Seller Case Studies - Iris, a former banker, learned the importance of branding through her experiences in e-commerce, ultimately focusing on niche markets with less competition [5][6]. - After initial failures, Iris pivoted to creating a product that captures emotional value, such as a "memory box," which allows for differentiation and avoids price wars [6][7]. - Dai Rui identified a gap in the home improvement tools market, focusing on aesthetics and user experience to create visually appealing and functional products [9][10]. - Lin Xuan, with experience in e-commerce, recognized the power of branding through logos to differentiate products in a saturated market, leading to increased customer trust and repeat purchases [13][14][15]. Group 3: Branding Strategies - The article highlights the significance of small actions in building a brand, such as product design, quality improvements, and effective packaging, which contribute to a stronger brand identity [6][10][12]. - The concept of "trust replication" is introduced, where a recognizable logo fosters customer loyalty across different product categories, enhancing repeat purchase rates [14][15]. Group 4: Conclusion - The narrative concludes that small, thoughtful actions in branding and product development can lead to significant changes in business trajectories, allowing small sellers to carve out their own market niches [16][17].