Core Insights - The introduction of a "free admission for Shandong residents" policy at Yishan Scenic Area has significantly boosted visitor numbers, especially during the traditional off-peak season following the National Day holiday [1][3] - The policy has led to a 47% year-on-year increase in average daily visitors during the first week of implementation, with over 12,000 visitors recorded on the weekend of October 18-19, 85% of whom were from Shandong province [3][5] Group 1: Visitor Engagement - The policy's simplicity, requiring only a social media share and ID for entry, has garnered widespread praise from visitors, contributing to a social media buzz with over 20 million views on related topics [3] - The scenic area's marketing strategy effectively aligns with current consumer demand for high-value travel experiences, combining free admission with off-peak travel incentives [3][5] Group 2: Enhanced Visitor Experience - October is highlighted as the best time for mountain climbing at Yishan, with vibrant autumn colors and enhanced waterfall visibility due to increased rainfall [5] - The scenic area has introduced several popular photo spots and improved visitor services, including a dedicated "Shandong residents free admission lane" to reduce wait times and provide complimentary amenities [5][6] Group 3: New Attractions and Activities - New attractions, such as the first cliff swing in Shandong, have become major draws for visitors, enhancing the overall experience and encouraging social media sharing [6] - Upcoming events like the "Yishan Autumn Color Festival" and "Royal Temple Ginkgo Season" are planned to further stimulate autumn tourism, leveraging the free admission policy [8]