扬子晚报网11月16日讯(记者徐昇)2025年全国多地城市中小学秋假陆续进入尾声，带动多地省市文旅市场表现亮 眼。11月16日，同程旅行数据显示，11月12日至16日当周，平台上多地旅游产品预订搜索热度同比涨超50%，四 川、广东多地秋假拉动效应显著。 同程旅行工作人员介绍，平台上从11月12日放假前一周开始，四川、浙江、广东多地城市飞往北京、上海、云 南、贵州、海南的机票搜索预订量快速攀升，价格也快速走高，从秋假期前2周的最低价三四百元到假期前几天的 最低价六七百元(不含税)甚至更高。 南京钟山风景区秋景吸引了众多游客 据了解，继浙江多地中小学放秋假之后，今年11月，四川、广东多地首次增设秋假。秋假时间主要集中在11月中 旬，带动多地景区酒店等文旅产品的热卖。同程数据显示，北京、西安、成都、重庆、上海、杭州、南京、苏 州、广州、西双版纳等是秋假省市热门目的地。从预订偏好来看，浙江宁波游客偏好四川九寨沟、云南丽江及陕 西西安等中长线精品线路；而广东佛山游客则更倾向于选择北京方向的自由行产品。 同程研究院研究员表示，春秋假的实施对旅游市场具有积极意义，本质上是增加了一个小长假的概念，进一步丰 富了假期的结构，有 ...

Core Insights - November is traditionally a low tourism season, but due to significant price reductions in flights and hotels, as well as discounts on train tickets, there is a surge in off-peak travel enthusiasm, making Nanjing a popular destination for family autumn vacations [1][2][4] Price Reductions - Flight prices have dropped significantly, with reductions exceeding 50% on various routes since mid-October. For example, flights from Nanjing to Chengdu can be as low as 420 yuan, and to Dalian as low as 330 yuan [2] - Hotels are also offering substantial discounts, such as a 3-day, 2-night package in Sanya reduced from 688 yuan to 398 yuan, and a similar package in Dali reduced from 1980 yuan to 899 yuan [2] - Train ticket prices have seen widespread discounts, with some high-speed rail routes offering fares as low as 40% of the original price [2] Increased Travel Activity - There is a notable increase in off-peak travel, with Tuniu reporting a 13% rise in user travel numbers compared to the same period last year. This trend is reflected across various travel products, including flights, hotels, and packaged tours [3] - Nanjing residents are particularly enthusiastic about nearby travel, with a 50% increase in local travel bookings on Tuniu compared to last year. Popular destinations include Shanghai, Huangshan, Suzhou, and Hangzhou [3] Nanjing as a Family Travel Destination - Nanjing has become a favored destination for family autumn vacations, with many scenic spots reaching their peak viewing period. New attractions, such as the water culture theme park at Xuanwu Lake, are drawing visitors [4] - A significant portion of visitors to Nanjing in November comes from nearby regions, including Jiangsu, Shanghai, Anhui, and Zhejiang, coinciding with the introduction of autumn breaks in various educational institutions [4]

Core Insights - After the National Day and Mid-Autumn Festival holidays, prices for flights and hotels to travel destinations have decreased, creating an optimal window for off-peak travel [1] - There is a noticeable increase in inquiries at travel agencies, particularly from the elderly demographic [3] Travel Trends - Popular off-peak travel destinations include Xinjiang, Beijing, Sichuan, Guizhou, and Yunnan, with significant price reductions for trips booked after the holidays [4] - For example, a ten-day trip to Xinjiang that costs around 12,000 yuan during the holiday can drop to over 5,000 yuan in November, representing a decline of over 50% [4] Pricing Analysis - Average ticket prices for flights from now until October 31 have decreased by 36% compared to the National Day period, while hotel prices have dropped by nearly 30% [6] - International flight and hotel prices have also seen a reduction of approximately 20% compared to the holiday period [6] Tourist Demographics - The current off-peak travel period is attracting a mix of tourists, including both the elderly and working professionals taking time off [6] - Zhangjiajie National Forest Park has reported receiving 272,700 visitors from October 9 to October 20, with 52,600 being international tourists, marking a year-on-year increase of 15.35% [11] Cross-Border Travel - From September 29, 2025, to June 30, 2026, South Korea will implement a temporary visa exemption policy for group tourists from China, boosting cross-border tourism [12] - The Lianyungang to Incheon route has seen significant growth in passenger flow, with over 50,000 travelers recorded in the first three quarters of 2025, 70% of whom are elderly [14] Travel Experience - The Lianyungang to Incheon route is favored for its comfortable travel experience and unique five-day deep tour offerings, particularly appealing to the elderly demographic [18]

Group 1 - The tourism market is entering the off-peak season after the "Eleventh" holiday, leading to an increase in elderly tourists seeking autumn experiences, thus boosting the popularity of off-peak travel among the "silver-haired" demographic [1][3] - Travel agencies in Taiyuan report a rise in inquiries and bookings for off-peak travel, particularly among elderly travelers who prefer warm destinations [3][5] - Many travelers are choosing to travel during the off-peak season to enjoy fewer crowds and better experiences, along with lower prices compared to peak season [5][7] Group 2 - Popular long-distance destinations like Hainan, Yunnan, and Sichuan are seeing significant price reductions, attracting mainly elderly travelers, those on annual leave, and newlyweds [7] - In Xuzhou's Xinyi City, the autumn scenery is drawing local tourists, with vibrant colors and diverse vegetation enhancing the appeal of the area [9][11] - The forest coverage rate in the Malingshan scenic area has increased to over 95% due to large-scale afforestation and landscape improvement efforts, resulting in a more than 40% year-on-year increase in visitor numbers after the National Day and Mid-Autumn Festival [12]

Group 1 - The rise of internet celebrity food stalls, such as the cartoon pancake stall in Chengdu, has attracted significant attention, with customers reportedly waiting 5 hours and spending 65 yuan for a single pancake [1] - The "Chicken Chop Brother" in Jiangxi has also contributed to the popularity of Jingdezhen as a tourist destination during the recent holiday, with many visitors specifically going to his stall [1] - Various cities are creating unique "check-in" spots to enhance their cultural tourism appeal, including the "Xiao Zhan" themed check-in point in Chongqing and the "World's Highest Bridge" in Guizhou [1] Group 2 - A recent survey by Shanghai University of Finance and Economics indicates that the "check-in" behavior among Generation Z has evolved into a complex practice that combines social, psychological, and cultural demands, with over 60% of surveyed students visiting check-in spots more than 7 times a year [2] - The tourism market is entering an optimal "off-peak check-in" period following the Golden Week, with high-value travel opportunities available both domestically and internationally [2] - Top cities for hotel bookings during the off-peak period include Beijing, Shanghai, and Chengdu, while the most popular international destinations are Japan, South Korea, and Thailand [2]

Core Insights - The introduction of a "free admission for Shandong residents" policy at Yishan Scenic Area has significantly boosted visitor numbers, especially during the traditional off-peak season following the National Day holiday [1][3] - The policy has led to a 47% year-on-year increase in average daily visitors during the first week of implementation, with over 12,000 visitors recorded on the weekend of October 18-19, 85% of whom were from Shandong province [3][5] Group 1: Visitor Engagement - The policy's simplicity, requiring only a social media share and ID for entry, has garnered widespread praise from visitors, contributing to a social media buzz with over 20 million views on related topics [3] - The scenic area's marketing strategy effectively aligns with current consumer demand for high-value travel experiences, combining free admission with off-peak travel incentives [3][5] Group 2: Enhanced Visitor Experience - October is highlighted as the best time for mountain climbing at Yishan, with vibrant autumn colors and enhanced waterfall visibility due to increased rainfall [5] - The scenic area has introduced several popular photo spots and improved visitor services, including a dedicated "Shandong residents free admission lane" to reduce wait times and provide complimentary amenities [5][6] Group 3: New Attractions and Activities - New attractions, such as the first cliff swing in Shandong, have become major draws for visitors, enhancing the overall experience and encouraging social media sharing [6] - Upcoming events like the "Yishan Autumn Color Festival" and "Royal Temple Ginkgo Season" are planned to further stimulate autumn tourism, leveraging the free admission policy [8]

Group 1 - The post-holiday travel market is experiencing a significant increase, with travelers showing a preference for high-quality experiences rather than just low prices [1][2] - Data from Ctrip indicates that air ticket prices dropped significantly after the holiday, with business class prices decreasing by 12% and economy class prices dropping nearly 20% compared to peak holiday prices [1] - The average price of air tickets for travel from October 13 to October 31 is 36% lower than during the holiday period, while hotel prices have also decreased by nearly 30% [1] Group 2 - The demographic of travelers during the off-peak season is shifting, with a notable increase in younger travelers, particularly those from the '80s and '90s, who account for over half of the market share [2][3] - The "experience return rate" is becoming a core consideration for mature travelers, indicating a shift towards a new travel culture that values comfort and relaxation [2] - Popular travel themes during the off-peak season include leisure parks, cultural tours, and autumn sightseeing, with specific tour packages seeing high demand [3]

Group 1 - The tourism industry in various regions of China is experiencing a surge in visitor numbers following the National Day holiday, with popular destinations like Sichuan, Yunnan, and Liaoning seeing increased tourist activity [1][3][7] - In the Daocheng Yading scenic area of Sichuan, the peak tourist season has led to a significant increase in visitors, with 34,192 tourists recorded from October 9 to October 15, representing a 46.5% year-on-year growth [3] - Yunnan's Baoshan region is attracting many visitors for its natural beauty, with daily visitor numbers exceeding 3,000 at key scenic spots [5] Group 2 - In Benxi, Liaoning, the region's 265,000 acres of maple trees have entered their prime viewing season, maintaining high tourist interest post-holiday [7] - The tourism revenue in Shihe Village, Dalian, has surpassed 10 million yuan, with over 120,000 visitors since the National Day holiday [9]

Core Insights - The article discusses the shift in the tourism market following the National Day and Mid-Autumn Festival holidays, highlighting a significant drop in hotel prices and an increase in travel bookings during the off-peak period [3][4]. Group 1: Market Trends - The average payment price for chain hotels from October 13 to October 31 has decreased by approximately 30% compared to the holiday period [3]. - Popular destinations for off-peak travelers include Japan, South Korea, and Thailand, with domestic travel seeing a preference for cities like Beijing, Shanghai, Chengdu, and Nanjing [3][4]. - The average nightly price for accommodations near popular scenic spots, such as Qingcheng Mountain, has dropped to around 500 yuan, nearly halving from over 1000 yuan during the holiday [3]. Group 2: Traveler Demographics - The proportion of young travelers aged 20 to 40 has increased to nearly 40%, narrowing the gap with the senior demographic, which accounts for about 50% [4][5]. - This demographic shift indicates a change in travel consumption patterns, with younger travelers opting for off-peak travel to avoid crowds and reduce costs while seeking deeper experiences [4]. Group 3: Gender Dynamics - Among the young traveler segment, female travelers represent over 60%, establishing themselves as the primary force in travel [5].

Group 1 - The travel market is experiencing a peak in off-peak travel following the National Day and Mid-Autumn Festival holiday, with hotel prices dropping by approximately 30% compared to the holiday period [1] - Popular destinations for off-peak travelers include Japan, South Korea, and Thailand, while cities like Beijing, Shanghai, Chengdu, and Nanjing have the highest hotel booking volumes [1] - The average nightly price for accommodations near popular scenic spots, such as Qingcheng Mountain in Dujiangyan, has decreased to around 500 yuan, nearly halving from over 1000 yuan during the holiday [1] Group 2 - Spring and Autumn Tourism reports that off-peak travel bookings for this autumn and winter have surpassed last year's figures, with outbound travel bookings increasing by nearly 20% and inbound travel bookings doubling [2] - The demographic structure of off-peak travelers is changing, with the proportion of young travelers aged 20-40 rising to nearly 40%, narrowing the gap with the senior traveler group, which accounts for nearly 50% [2] - The shift in travel preferences among young travelers is attributed to their desire to avoid peak crowds and reduce travel costs, as well as an increasing demand for in-depth experiences that align with the unique climate and scenery of the autumn and winter seasons [2] Group 3 - Among the young traveler demographic, female travelers make up over 60%, establishing themselves as the primary group for travel [3] - The fragmented consumption patterns of young travelers pose significant challenges to traditional resource procurement and product packaging by travel agencies [3]