Core Insights - The 2025 Liaoning Provincial Intangible Cultural Heritage Summer Expo aims to invigorate the cultural tourism market during the summer by showcasing the unique charm and contemporary value of Liaoning's intangible cultural heritage [1][2] - The expo features over 40 representative projects of national and provincial intangible cultural heritage, including traditional arts, crafts, medicine, music, dance, drama, and folk customs [1] - The event is designed to transform spectators into active participants and disseminators of intangible cultural heritage, enhancing social awareness of its protection and transmission [1][2] Summary by Sections - **Event Overview** - The expo is hosted by the Liaoning Provincial Public Cultural Service Center and runs from July 31 to August 3, 2025 [3] - It focuses on the theme "Intangible Heritage Integrated into Modern Life" and aims to create an immersive cultural experience platform [1] - **Cultural and Economic Impact** - The expo seeks to inject strong vitality and consumer momentum into Liaoning's summer cultural tourism market, exploring new pathways for economic development through culture [1][2] - It will leverage the advantages of the Liaoning Provincial Museum as a cultural complex to attract visitors from both Liaoning and across the country [2] - **Exhibition Features** - The expo includes a special exhibition area for "Liaoning Quality Products," serving as a window to showcase excellent brand images and boost consumer confidence [2] - Attendees can engage in hands-on experiences with traditional crafts such as paper-cutting and traditional incense making, along with performances of ancient musical instruments and puppet shows [1]