Core Insights - The transformation of the Grape Valley in Turpan, Xinjiang, is significantly driven by the integration of cultural tourism and financial services, benefiting nearly 10,000 residents who are now engaged in tourism-related activities [1][5] - The "Financial Night Bazaar" initiative has emerged as a key platform for financial services, enhancing local economic activity and supporting the tourism industry [2][8] Financial Services Innovation - The People's Bank of China in Turpan has actively sought to provide financial services to residents, launching the "Financial Night Bazaar" to merge financial services with cultural tourism consumption [2][3] - Seven financial institutions have established mobile service points at the Grape Valley, offering diverse financial services and promoting financial literacy among local residents [3][4] Economic Impact - The Grape Valley has seen a significant increase in economic activity, with a reported annual income increase of 30% from secondary consumption, particularly in dining, lodging, and cultural products [5][6] - During the recent May Day holiday, the Grape Valley achieved a record high in tourist spending, reaching 1.012 billion yuan, a year-on-year increase of 28.85% [6] Government and Policy Support - The local government has invested 230 million yuan in the Grape Valley to enhance infrastructure and digital services, facilitating a "one-stop" experience for visitors [7] - The People's Bank of China has introduced various tailored financial products to support the tourism sector, including loans specifically designed for county tourism development [6][7] Collaborative Efforts - The success of the "Financial Night Bazaar" is attributed to the collaboration between local government, financial institutions, and tourism businesses, creating a supportive ecosystem for economic growth [8] - The initiative has not only improved access to financial services but also stimulated consumer spending, thereby enhancing the attractiveness and vitality of the local tourism market [8]