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坤河旅游描画文旅融合新图景
Xiao Fei Ri Bao Wang· 2025-06-05 02:57
Core Insights - The article highlights the rapid development of Kunhe Tourism Development Co., Ltd. as a cultural tourism landmark in the Yellow River region, showcasing its "Cultural Tourism +" strategy since its establishment in 2009 [1] Investment Upgrade - Kunhe Tourism's first project, the Ocean Polar World, opened in 2011 and set a record of 30,000 visitors in a single day, laying the foundation for future investments [2] - The company has continued to invest in various projects, including the construction of the Europa Park in 2014 and an ecological animal kingdom in 2020, with plans for a hot spring resort complex in 2024, reflecting its understanding of the trend towards upgraded cultural tourism consumption [2] Cluster Effect - Kunhe Tourism has established a year-round cultural tourism ecosystem through a combination of theme parks, cultural exhibitions, and ecological resorts, attracting over 6 million visitors annually [3] - The Huayuan Scenic Area project, initiated in 2020, integrates ancient architectural research from Tsinghua University with 20 themed exhibition halls, creating a significant cultural landmark in the Yellow River basin [3] Government-Enterprise Collaboration - The local government in Qihe County has facilitated rapid project development, exemplified by the Huayuan Scenic Area project, which took only 8 months from approval to construction [4] - The Kunhe Tourism model has stimulated regional economic growth, generating a multiplier effect in investments and creating thousands of jobs in supporting industries such as dining, transportation, and cultural creativity [4] - This approach serves as a replicable model for county-level economic transformation, leveraging cultural tourism to enhance urban capabilities [4]