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鱼泉榨菜公司塑造竞争优势——青菜头从车间到全球
Jing Ji Ri Bao· 2025-08-18 21:13
Core Viewpoint - The company, Yiquan Pickled Vegetable Co., Ltd., has experienced growth in overseas orders and is focusing on product innovation and quality control to enhance its market competitiveness [1][2]. Group 1: Company Overview - Yiquan Pickled Vegetable Co., Ltd. is located in Wanzhou District, Chongqing, and specializes in the production and sale of pickled vegetables, recognized as a key agricultural enterprise [1]. - The company aims to produce over 40,000 tons of various pickled vegetable products in 2024, with projected revenue exceeding 300 million yuan [1]. Group 2: Innovation and Technology - The company allocates 3% of its annual sales revenue for R&D, collaborating with universities and research institutions to develop new technologies and products [2]. - It has developed key technologies such as low-temperature rapid fermentation and probiotic secondary fermentation, resulting in 3 invention patents and 5 utility model patents [2]. - Over the past three years, the company has innovated more than 140 processes and launched over 90 new products to meet diverse consumer demands [2]. Group 3: Production and Efficiency - The company has implemented automated production lines and a digital information management system, reducing production cycles by 20% and costs by over 10% [2]. - The entire production process, from order generation to delivery, is managed through data-driven and traceable systems, significantly improving production efficiency [2]. Group 4: Market Strategy and Expansion - The company has diversified its product offerings into six major series with over 200 varieties, leveraging new marketing strategies such as live streaming to expand its market reach [3]. - Since the 1990s, the company has actively pursued international markets, ensuring compliance with various quality standards across 52 countries and regions [3]. - The company emphasizes quality control throughout the supply chain, from raw material cultivation to processing, establishing a high-quality management system [3]. Group 5: Community Engagement - The company supports local farmers by providing training and guaranteed purchase prices, creating a mutually beneficial relationship that enhances both farmer income and company efficiency [3]. - It has established partnerships with over 100,000 pickled vegetable farmers and initial processing households in more than 10 towns in Wanzhou District [3].