Core Viewpoint - Chow Sang Sang (00116) has seen a nearly 7% increase in stock price, currently at HKD 12.23, with a trading volume of HKD 48.62 million, ahead of its board meeting on August 27 to approve mid-term results [1] Financial Performance - The company expects a profit attributable to shareholders from continuing operations to be between HKD 900 million and HKD 920 million for the first half of the year, compared to HKD 502 million in the same period last year [1] - The increase in profit is attributed to rising gold prices, which have led to higher gross margins on gold products [1] Cost Management - Chow Sang Sang has implemented store network integration and other cost control measures, contributing to a reduction in costs [1] - The gross margin for the period reached 28.3%, an increase of 1.9 percentage points year-on-year, due to optimization of the product mix and capitalizing on the rising gold price trend [1] Store Network Strategy - In the 2024 fiscal year, the company continues to integrate its store network, opening 48 new stores while closing 122 [1] - Collaborations with brands like Hello Kitty and Pop Mart have created trendy gold jewelry items appealing to Generation Z women [1]