Core Viewpoint - Bubble Mart (09992.HK) has launched a new series of collectible figurines to celebrate its 15th anniversary, but the market response has been lukewarm compared to previous successful releases [2][3] Product Launch and Performance - The "Celebrate This Moment" series includes 15 regular and 1 hidden figurine, featuring popular characters like LABUBU and MOLLY. The hidden variant "Sweetheart Party" saw a price increase from 69 yuan to 519 yuan, reflecting a premium of 6.5 times [2] - Other regular figurines in the series, such as "Childlike Innocence," "Blow the Horn," and "Under the Curtain," had premiums of 1.8 times, 1.9 times, and 1.3 times, respectively [2] - The new series did not perform as well as previous hits like the "WHY SO SERIOUS" series, where the hidden variant "Moon Shadow Mask" increased from 159 yuan to 1999 yuan, a premium of 11.6 times [2] Market Trends and Comparisons - The lower premium for the new series is attributed to the nature of the collectible market, where buyers are often deep fans of the IP, and the use of lower-cost PVC material makes the products more affordable [3] - Bubble Mart's collaboration with the popular series "Wednesday" resulted in a highly sought-after pendant, with the North American version seeing a price increase from 399 yuan to 5499 yuan, a premium of 12.8 times [3] - Previous collaborations, such as with the movie "Nezha: Birth of the Demon Child," also achieved significant market success, with the hidden variant "Ao Bing Nezha" increasing from 69 yuan to 1159 yuan, a premium of nearly 16 times [3] Stock Market Performance - Since September, Bubble Mart's stock price has declined nearly 30%, with significant drops occurring on October 21 and 23, including a nearly 10% drop on the latter date, marking the largest decline in six months [3][4] - As of October 24, the stock closed at 230.4 HKD per share, down 0.86% [5] Revenue Growth Projections - On October 21, Bubble Mart announced a projected revenue growth of 245% to 250% year-on-year for Q3 2025, with China expected to grow by 185% to 190% and overseas revenue by 365% to 370% [6] - Specific channel performance for Q3 showed offline channels growing by 130% to 135% and online channels by 300% to 305% [6] - Regional performance indicated significant growth in overseas markets, with the Americas projected to grow by 1265% to 1270% and Europe by 735% to 740% [6]